Faculty of Business Studies

Course Title

Intermediate financial accounting

Course Description

The module will help candidates to understand different types of company from their formation, company financial accounting, the regulatory framework in which they operate, and their role in the context of market economies, law, and society. Candidates will also gain an understanding thoroughly different items of statement of financial positions (i.e., Assets, liabilities, and owners’ equity), and the relevant accounting policies and procedures related to recognizing these items.

Course Objectives

​​​This module enables students to:

1. measure, record, report, and analyse the financial effect of complex IFRS regulations on financial reporting for corporate entities
2. calculate and report earnings per share for a corporation.
3. measure, record, and report the financial effects of applying different policies and procedures in recognizing assets, liabilities, and owners’ equity.
4. define and apply the revenue recognition principle.
5. measure, record, report and discuss the financial effect of leases for both lessees and lessors
6. prepare a statement of cash flows.
7. explain full disclosure.
8. recognize and analyse an ethical problem occurring in a business and present a well-developed written response.
   

Course Outcomes

A. Knowledge and understanding
At the end of the module, learners will be expected to:
A1: Define the basic elements of financial statements.
A2: Mention the basic policies and procedures related to the recognition of different accounting statements’ elements.
A3: Demonstrate how to account for revenue recognition



B. Cognitive skills
At the end of the module learners will be expected to:
B1: Evaluate the process of selecting and presenting information relating to balance sheet, income statement, and statement of cash flows.
B2: Discuss a reasoned argument to the solution of familiar and unfamiliar problems relevant to financial statements.
B3: Judge the process of selecting and presenting information relating to revenue recognition.​




C. Practical and professional skills


At the end of the module, learners will be expected to:
C1: Prioritize the major classifications of the balance sheet and income statement items.
C2: Interpret and review statement of cash flows.
C3: Display different methods of revenue recognitions.
​



D. Key transferable skills 


At the end of the module, learners will be expected to:
D1: Develop capability of teamwork and collaborative behaviours.
D2: Adapt accounting concepts to revenue recognition.
D3: Complete work independently and in teams.

Course Title

Accounting Information Systems

Course Description

This course is the first module to introduce the domain of information systems in accounting. This is a Level 6 course and students need to have a good knowledge of financial accounting, obtained through Levels 4 and 5 accounting modules. Thus, it is strongly recommended that students study this course after studying Financial/Management accounting (B291 and B292).

Course Objectives

​​​​This course is designed to present an understanding of accounting information systems and their role in the accounting environment. Particular attention is paid to transaction cycles and internal control structure. The three broad aims of the course are to provide students with:  


1. an understanding of the purpose and role of accounting information systems within contemporary organisations. 
2. an awareness of the way in which internal controls and technology interrelate with accounting information systems.

an understanding of the real-life problems of designing, implementing and using accounting information systems and its sub-cycles.

Course Outcomes

A. Knowledge and understanding

A1: Explain what an accounting information system is and describe the basic function it performs. 

A2: Demonstrate understanding of the role and importance of accounting information systems in the various types of business and other organisations.

A3. Identify information system documentation techniques and their use to understand, evaluate, and document an accounting information systems.

A4. Explain the difference between database and file-based systems.

A5: Discuss the relational database systems and informatively analyse and interpret accountant’s role of database systems development.

A6: Describe the basic business activities and related data processing operations performed in the accounting cycles. 

A7: Identify and explain control procedures. 

 ​

B. Cognitive skills

B1: Review and illustrate the purpose, context and functions of accounting information systems in business practices.

B2: Critically assess the impact and effective use of information systems in organisations for competitive advantage.

B3: Explain, analyse and apply the mechanism of system documentation techniques in the accounting cycle.

B4. Compare approaches to AIS including Enterprise Information, Enterprise Resource Planning, etc.

B5- Formulate a vision of the future and explain the evolving importance of AIS and Internal Controls due to the guidance and direction of Public Company Accounting Oversight Board (PCAOB) pronouncements.


 

C. Practical and professional skills

C1: Prepare system documentation, and use data flow diagrams and flowcharts to understand, evaluate, and document information systems.

C2: Design, implement, and effectively use relational database systems using MS-Access ​


 


D. Key transferable skills.

D1: Crucial participating in systems analysis and design.

D2: Accounting systems are studied from an accounting cycles perspective, emphasizing the nature and relevance of accounting internal controls and the relationship of accounting systems to the functional areas of accounting.

Course Title

Principles of Auditing & Assurance Services

Course Description

The course describes the role of the public accountant, professional standards, professional ethics, legal liability, audit evidence and documentation, audit planning internal control, audit sampling & procedures to audit the financial statements. This course thus aims to provide an introduction to the principles and practices of auditing. It provides students with a sound understanding of fundamental auditing concepts and procedures, and the application of auditing standards. Accordingly, the course provides a foundation for students, who intend pursuing a specialised pathway in the auditing profession, as well as those who will pursue careers in accounting and other disciplines where principles of risk assessment, systems control and evaluation, and transaction testing are important. While the course focuses mainly on the practical application of an external financial audit.

Course Objectives

​​​​This is an AOU based course. The goals of the providers of information may run somewhat counter to those of the users of information. Accordingly there is recognition of the social need for independent public accountants-individuals of professional competence and integrity who can tell us whether the information that we use constitutes a fair picture of what is really going on.
On successful completion of BS312 course, students should be able to: 1) Determine an understanding of Certified Public Accountants, Professional standards, and Fundamental audit concepts. 2) Apply a range of audit procedures. 3) Apply auditing standards. 4) Demonstrate an understanding of the legal context within which auditing occurs.​

Course Outcomes

A. Knowledge and understanding

A1 :  Awareness and understanding of the role of the public accountant , audit standards, ethics , liability , audit evidence , documentation , audit planning, internal control , audit sampling

A2: Demonstrate the ability to audit financial statements based on the standards and procedures A3:  Audit of The Sales and Collection Cycle. A4: Audit of The Acquisition and Payment Cycle

 

B. Cognitive skills

B1: Understand the purpose of auditing and be able to investigate and identify procedures Plan the audit, investigate evidence & identify procedures. B2: Acquire understanding of the audit standards and how to apply them in the audit process B3: Be able to distinguish between the different types of audit reports and which report is mostly applicable for each situation.

B4: Be able to identify the environmental influences that might impact the auditor’s plan and opinion.

 

C. Practical and professional skills

C1: Perform basic audit based on auditing standards & GAAP.

C2: Perform audit procedures

C3: Establish a relationship between the audit process and environmental influences

 

D. Key transferable skills.

D1: Select appropriate procedures for auditing financial statement accounts

D2: Prepare an audit program of a typical firm

D3: Ability to dig out evidence from a variety of sources in order to achieve the specific audit objectives of financial statement accounts. 

Course Title

Financial Accounting

Course Description

This module aims to teach students the fundamentals of financial accounting. Students will gain an understanding of how to prepare the basic financial statements, based on application of the accounting concepts and principles, as well as how to analyze the financial statements information, and calculate and interpret critical financial ratios that will help company stakeholders make rational decisions. This module is obligatory for all students of Faculty of Business Studies.

Course Objectives

​​This module aims to provide students with the essential principles of measuring the financial performance of companies and improving financial planning. Students will gain an understanding of how to prepare the basic financial statements, based on application of accounting concepts, regulations and principles, as well as how to analyse the financial statements information that will help company stakeholders make rational decisions.

​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1 : Demonstrate awareness and understanding of the role of accounting in business and other organisations and of its theory, principles, concepts, practices, techniques, ethics, limitations, and techniques central to bookkeeping and accounting.
A2:  Demonstrate the ability to prepare financial statements based on application of accounting concepts, regulations and principles.



B. Cognitive skills
​​
At the end of the module learners will be expected to:
B1: Knowledge of the basic accounting equation, the basic financial statements and the information conveyed in each of the statements.
B2: Apply the steps of the accounting cycle for service and merchandising companies. 
B3: Apply and demonstrate end-of-period adjusting process required to prepare financial statements.





C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Manage transactions and events, and maintain accounting records as required for bookkeeping and accounting.


C2: Reflect on basic financial statements based upon Generally Accepted Accounting Principles.


C3: Develop the general practical and professional skills of financial accounting that can be used for personal and career goals.






D. Key transferable skills 


​At the end of the module, learners will be expected to:

D1: Gain knowledge and skills to use simple mathematics for the purpose of calculations in bookkeeping, accounting and preparing/analysing financial statements, including basic ratio analysis.

Course Title

Managerial Accounting

Course Description

This module aims to teach students the fundamentals of managerial accounting. Students will gain an understanding of concepts and applications of managerial accounting, Moreover, students will learn how to prepare and use the accounting information for internal planning and control purposes, as well as using it to make informed managerial decisions. This module is obligatory for all students of the accounting track.

Course Objectives

​​This module aims to provide students with the essential principles of measuring management performance and the use of accounting information for internal planning, control and decision making purposes. ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate understanding of the different types of costs and how they behave, and understanding cost-volume-profit relationships.
A2: Demonstrate understanding of different types of budgets and how to prepare budgets and understanding of standard costs and variances analysis process
A3: Demonstrate understanding of responsibility accounting and management’s decision-making process.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Knowledge of the different types of costs and how they behave, and how to apply cost-volume-profit analysis 
B2: Analyse the budgetary process and illustrate in detail the methods of preparing budgets for planning and control purposes.
B3: Analyse the features of responsibility accounting and understand differences between responsibility centres and explain the relevant and reliable information to be used by management in making decisions.




C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: Apply different cost classifications transactions and use cost-volume-profit analysis and contribution analysis in different decisions


C2: Reflect on different budgets and calculate the main variances used in variance analysis.


C3: Recognize different responsibility centres and make the differential analysis required to apply different decisions based on relevant information.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Develop effective written and oral communication skills relevant to managerial accounting.

Course Title

Arabic Communication Skills III

Course Description

AR113 is a three credit hour university requirement. It aims at developing students’ skills in text analysis and literary appreciation. Students are introduced to the principles of accurate pronunciation and sound reading of texts. The course also provides training in Arabic rhetoric and literary genres.

Course Objectives

​​​​



1. Presenting new aspects of Arab culture through studying the works of ancient and modern writers.
2. Developing students’ research skills and methodologies.
3. Training students to develop reports and write articles effectively.
4. Enhancing literary expression skills and techniques.
5. Understanding the cultural and historical context of literary works.
6. Analyzing the relationship between literature and social and cultural developments.
7. Developing the ability to present opinions in a logical and specific manner.
8. Promoting critical interaction with literary texts.
9. Deepening students’ understanding of the relationship between literature and research and applying this relationship effectively.​​​​

Course Outcomes

​A. Knowledge and Understanding



A1: Demonstrate an understanding of various literary genres and their cultural and historical contexts.
A2: Explain the principles of Arabic rhetoric and their application in literary analysis.
A3: Identify and describe the characteristics of different Arabic literary genres.


B. Cognitive Skills


B1: Critically analyze and interpret a range of Arabic literary texts.
B2: Apply rhetorical techniques in the analysis of literary texts.
B3: Engage in critical thinking to articulate well-reasoned arguments about literary works.


C. Practical and Professional Skills


C1: Demonstrate proficiency in sound reading techniques to enhance comprehension and fluency.
C2: Apply principles of accurate pronunciation in the oral reading of Arabic texts.
C3: Compose clear and coherent analytical essays on literary topics, utilizing appropriate terminology and concepts.


D. Key Transferable Skills


D1: Develop an appreciation for diverse literary genres and their contexts, fostering a lifelong engagement with literature.
D2: Actively participate in discussions on literature, demonstrating openness to various viewpoints and interpretations.
D3: Utilize analytical skills in both written and oral communication, applicable across academic and professional settings.

Course Title

An Introduction to Retail management and Marketing

Course Description

It is an introductory Level 1 course. As the retail industry is highly dynamic and innovative, this course looks at how retailing has developed within a business context, and how retail outlets work and apply retail marketing. It offers a balance between theory and practice that is innovative and engaging. During your studies you will consider contemporary factors that affect retailing: globalization; the impact of ever-changing technology; and social and ethical issues. This course is designed for retail industry employees wishing to develop a career in management, and anyone interested in working in the retail sector, or simply wanting to know more about the world of retailing.

Course Objectives

​​​​The academic aims of this module is to introduce you to the main functions and management of


a retail business and the key issues associated with understanding retail trading and retail

environments. After studying the course, you should be able to:

• Explain relevant theories and concepts of retailing
• Describe the key elements of a retail business and the retail trading environment
• Discuss issues associated with operating a business in a retail environment/context
• Outline the key course topics and explain why each topic is important to understanding the principles of retail management
• Explain linkages between components of the course
• Organise your studies, including paper-based and computer-based services

Continue to develop your awareness of how you learn and how different elements of the course applied to your individual learning style.

Course Outcomes

​A. Knowledge and understanding

A1: retail technology, which focuses on the virtual world of e-retailing;

A2: the diversity of retail products and sectors;

A3: retail ethics and the environmental impact;

A4: the implications of globalisation

 

B. Cognitive skills

B1: Reflection and critical engagement into both domestic retail technology and e-retailing

B2: Critical thinking, analysis, and synthesis

B3: Valuation and comparison of retail management.


 

C. Practical and professional skills

C1: Time management, skills appropriate to business, such as creativity, persuasion and attractiveness.

C2: Study skills, learning to learn and reflecting on students’ own development as learners.

C3: The ability to analyse work-related cases and situations to identify challenges for organisations in developing responses in relation to their environments.

C4: The application of course ideas to students’ own interactions with organisations and life experiences.

 

D Key transferable skills

D1: Decision making and problem solving making a viable approach to students to engage with data analysis, interpretation and extrapolation.

D2: Immerse in related information, arguments and ideas.

D3: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.​ 

Course Title

Management Practice

Course Description

This course introduces management ideas and uses activities to build on existing knowledge and skills through the application of management theory. It’s suitable if you’ve studied any introductory course and want to complete the Certificate in Business Studies or gain 30 credits towards our BA (Hons). This introductory Level 1 course introduces management ideas and uses activities to build on your existing knowledge and skills. You’ll also use your own workplace experiences to develop an academic understanding of management and valuable study skills, which you’ll demonstrate by writing about management and reflecting on your own skills as a learner.

Course Objectives

By the end of this course you’ll have developed a new, more theoretical understanding of how and why managers do what they do in organisations. You’ll build a toolkit of management concepts, theories and models that you can use to tackle workplace issues. You’ll also feel more confident in embarking on further undergraduate study.​

Course Outcomes

​A. Knowledge and understanding

A1. Demonstrated how learning they have undertaken previously in the workplace can be utilised to inform the development of their management practice

A2. Selected and used a range of management theories, concepts and ideas to help identify, analyse and address issues and situations in their current practice setting.

A3. Worked in collaboration with others in assessing the applicability of selected management theories, etc. to their own and others’ identified practice problems.

A4. Reflected on the impact of their learning on their practice of management, and their future development as a management practitioner.

 

B. Cognitive skills

B1. Identify and draw upon appropriate forms of prior learning relating to the development of their management practice.

B2. Apply relevant theoretical knowledge of management to a practical problem.

B3. Collaborate with peers’ practitioners to, and begin to, critically evaluate the applicability of selected management theories etc.

B4. Reflect productively on the development of their practice of management.

 

C. Practical and professional skills

C1. Communicate their understanding of management theory and its application to practice in writing.

C2. Work independently on identifying issues and situations in the workplace and apply academic theories and concepts to these to gain a deeper understanding of them.

 

D. Key transferable skills.

D1. Use of a range of tools and websites for finding and recording information online: internet browsers, search engines, copy/ paste, e-portfolios and download functions

D2. Communicate with peer learners via synchronous and asynchronous online media.​

Course Title

Fundamentals of Accounting

Course Description

This module provides a broad introduction to accounting study at the university level. It covers the fundamentals of financial and management accounting as well as the essential skills, knowledge and ethics required to be a professional accountant. Fundamentals of Accounting module is required for all business with accounting track. It is strongly recommended that students study this module before Financial accounting (B291) and Management accounting (B292). ​​

Course Objectives

​​​​​​​It aims to equip students with the essential principles of measuring management performance and improving financial planning, control and decision-making. Students can gain an understanding of financial reports through their preparation, based on the double-entry bookkeeping system which is essential for the management of any organisation.  ​​

Course Outcomes

​A. Knowledge and understanding

A1: Awareness and understanding of the role of accounting in business and other organisations and of its theory, principles, concepts, practices, techniques, ethics, limitations, and techniques central to bookkeeping and accounting.


A2: Demonstrate the ability to prepare financial statements based on application of accounting concepts, regulations and principles.

A3: Demonstrate understanding of the types of costs and how they behave in order to calculate cost-volume-profit relationships,

A4: Demonstrate understanding of management's decision-making process as it relates to product pricing, production, adding and dropping, etc.

A5: Demonstrate understanding of the types of budgets and be able to prepare operating budgets, financial budgets and capital budgets.

A6: Demonstrate understanding of the responsibility centers and balanced scorecard.



B. Cognitive skills

B1: Review and illustrate the purpose, context and environmental influences and constraints on financial accounting and business practices.

B2: Explain the balance sheet equation, the basic financial statements and the information conveyed in each of the statements.

B3: Explain the steps in the accounting cycle for service and merchandising companies.

B4: Explain the relevant factors in making different decisions.

B5: Explain methods that don't use present value versus those that do use present value

B6: Explain the features of responsibility reports and differentiate between cost centres, profit centres and investment centres.


C. Practical and professional skills​

C1: Record transactions and events, and maintain accounting records as required for bookkeeping and accounting.

C2: Prepare basic financial statements based upon Generally Accepted Accounting Principles.

C3: Develop the general practical and professional skills of management accounting that can be used for personal and career goals.

D Key transferable skills 

D1: Use simple mathematics for the purpose of calculations in bookkeeping, accounting and preparing/analysing financial statements, including basic ratio analysis.


D2: Compare critically and use different approaches to issues and problems within management accounting.


D3: Communicate management accounting information effectively and appropriately.​


D4: Use fundamental business mathematics and other quantitative methods effectively and appropriately.

Course Title

Exploring innovation and entrepreneurship (A)

Course Description

This module provides students with a broad foundation in innovation and entrepreneurship. The course is composed of two parts A and B. Students will be introduced to core concepts of entrepreneurship and innovation. This module will focus on the skills required to create teams, build networks and to secure the necessary resources in the context of an innovative, entrepreneurial venture.

Course Objectives

​​​​​B205A academic aim is to introduce students to number of fundamental concepts and theories of entrepreneurial innovation. It also re-apply some generic business and management concepts in an entrepreneurial and innovation-related concept, with the aim of providing the necessary foundations for interested students to progress to a more in-depth study of specialist topics within this subject area during their level 3 studies. 


Study and employment skills will be integrated into the learning activities, with a particular focus on digital literacy, creative thinking and problem solving, team-working, persuasive communication and more general personal development and enterprise-related skills.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Demonstrate different forms of innovative and entrepreneurial practice around the world and at different scales, including: technological and social innovation; commercial and social enterprise; independent and corporate entrepreneurship.
A2: Demonstrate different research perspectives on innovation and entrepreneurship, recognising that these subjects can be studied at multiple levels of analysis.
A3: Critical understanding of core theories, concepts and frameworks that have been applied to innovation and entrepreneurship, with a particular focus on their implications for practice.
A4: Comparative understanding of the relationship between innovation and entrepreneurship, both at a conceptual and a practical level.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Conceptual understanding of the key components of innovative and entrepreneurial processes and practices kinds (i.e., in comparison with more routinised approaches)
B2: Apply appropriate innovative and entrepreneurial approaches that are likely to be appropriate in particular organisational contexts.





C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: As an independent learner, identify, search for and pursue entrepreneurial opportunities, with the aim of creating sustainable business models.
C2: As an independent learner, negotiate, influence, and gain legitimacy in an entrepreneurial setting.
C3: Critically engage in creative problem-solving.
C4: Recognise effective networking and persuasive communication skills.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: As an independent learner, work constructively and ethically in entrepreneurial settings, which may be characterised by ambiguity, complexity and open-ended challenges.
D2: Display resilience and an on-going capacity to learn from direct personal experiences, and those of others.
D3: Collaborate and work in a team context while acquiring coordination and time management skills.

Course Title

Exploring innovation and entrepreneurship (B)

Course Description

This module provides students with a broad foundation in innovation and entrepreneurship. The course is composed of two parts A and B. Students will be introduced to core concepts of entrepreneurship and innovation. This module will focus on the skills required to create teams, build networks and to secure the necessary resources in the context of an innovative, entrepreneurial venture.

Course Objectives

​​​​B205B academic aim is to review number of fundamental concepts and theories of entrepreneurial innovation introduced in Part I of the course. It also re-applies some generic business and management concepts in an entrepreneurial and innovation-related concept. 

a comparative study of innovation and entrepreneurship in different contexts (Block 3), a simulated experience of entrepreneurial team-working and innovation (Block 4) and an opportunity for reflection and integration (Block 5).  Study and employment skills will be integrated into the learning activities, with a particular focus on digital literacy, creative thinking and problem solving, team-working, persuasive communication and more general personal development and enterprise-related skills.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Demonstrate systematic knowledge of different forms of innovative and entrepreneurial practice around the world and at different scales, including: technological and social innovation; commercial and social enterprise; independent and corporate entrepreneurship.
A2: Demonstrate critical understanding of different research perspectives on innovation and entrepreneurship, recognising that these subjects can be studied at multiple levels of analysis.
A3: Demonstrate detailed knowledge of core theories, concepts and frameworks that have been applied to innovation and entrepreneurship, with a particular focus on their implications for practice.
A4: Demonstrate comparative understanding of the relationship between innovation and entrepreneurship, both at a conceptual and a practical level.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Appreciate the key components of innovative and entrepreneurial processes and practices kinds 
B2: Apply appropriate innovative and entrepreneurial approaches in particular organisational contexts.





C. Practical and professional skills 

At the end of the module, learners will be expected to:
C1:  As an independent learner, identify, search for and pursue entrepreneurial opportunities, with the aim of creating sustainable business models.
C2: As an independent learner, Negotiate, influence, and gain legitimacy in an entrepreneurial setting.
C3: Critically engage in creative problem-solving.
C4: Recognise effective networking and persuasive communication skills.

​


D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: As an independent learner, work constructively and ethically in entrepreneurial settings, which may be characterised by ambiguity, complexity and open-ended challenges.
D2: Independently find, critically evaluate and use a wide range of information, date or tools accurately in complex context and display resilience and an on-going capacity to learn from direct personal experiences, and those of others.
D3: Collaborate and work in a team context while acquiring coordination and time management skills.

Course Title

Understanding Customers

Course Description

This level 2 module provides intermediate/advanced conceptual and practical learning to students interested in the theory and practice of consumer behaviour in relation to the wider marketing context. This module aims to introduce students to theories, concepts and techniques guiding how contemporary marketing practitioners understand consumers and business buying behaviour.

Course Objectives

​​This module aims to introduce students to theories, concepts and techniques guiding how contemporary marketing practitioners understand consumers and business buying behaviour.


The content, activities and assessments are designed to help students to develop and demonstrate relevant skills for employment related to understanding customers including digital and information literacy skills. This will support the learner’s independence.

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate systematic knowledge of selected concepts, models and processes related to consumer and business buyer behaviour, and their implications for marketing practice.
A2: Demonstrate critical understanding of essential theories of consumer and business buying behaviour.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Gather, evaluate and critically analyse information, ideas, concepts and quantitative and/or qualitative data related to customer behaviour, drawing on a range of current sources
 B2: Apply appropriate materials, practices and skills in accordance with theories, concepts and principles of customer behaviour in ways which show you understand their strengths and limitations.





C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: As an independent learner, apply knowledge and understanding of customer behaviour to identify, critically analyse and solve marketing problems.
C2: Accurately and effectively communicate in a range of contexts and to different audiences, using the main concepts associated with customer behaviour.
C3: Demonstrate confident use of a range of digital practices (including tools and resources) to find, use, create and share appropriate data, information and knowledge.





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Engage with professional skills and demonstrate an awareness of relevant ethical and business/commercial issues in relation to customer behaviour.
D2: Develop as an independent practitioner by planning your own workload, taking responsibility for reviewing progress and keeping to deadlines.
D3: Reflect on personal/career development in the context of your studies.

Course Title

Shaping Business Opportunities I

Course Description

B207A is a module offered to equip students with basic and fundamental concepts and theories about business functions, and it is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management.

Course Objectives

​​​This module is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management. ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Develop a critical appreciation of the interactions between various business functions (operations management, marketing and human resource management) and the integrative complexity that shapes business innovation.
A2: Develop a critical understanding of why new products and services are imperative to contemporary business practice. Also to develop knowledge and understanding of external issues affecting the successful running of organizations, including how they compete in a global context.
A3: Develop knowledge and understanding of the elements required to build long-term success in organizations, and how students can contribute to the fostering of long-term value creation.
A4: develop knowledge and critical understanding of the theories, concepts and models of different business functions (operations management, marketing and human resource management).




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Select and critically analyse information relevant to a particular problem or issue related to business and management.
B2: Evaluate and compare competing perspectives, theoretical models and concepts in the context of practical situations
B3: Gather and synthesise material from a variety of sources in constructing arguments applied to business and management





C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Communicate in a professional manner in written work, face to face and online. Plan, monitor and review progress as independent learner and as a team member.
C2: Develop an awareness of ethical issues and professional standards relevant to business and management




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Search for and use relevant digital and non-digital information from sources other than the module materials.
D2: Compare critically and use different approaches to issues and problems within business management. Engage in critical reflection.
D3: Consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of Level 5 study.​

Course Title

Shaping Business Opportunities II

Course Description

B207B is a module offered to equip students with basic and fundamental concepts and theories about business functions, and it is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management.

Course Objectives

​​​​​This module is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management. ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Develop a critical appreciation of the interactions between various business functions (operations management, marketing and human resource management) and the integrative complexity that shapes business innovation.
A2: Develop knowledge and understanding of the elements required to build long-term success in organizations, and how students can contribute to the fostering of long-term value creation.
A3: develop knowledge and critical understanding of the theories, concepts and models of different business functions (operations management, marketing and human resource management).



B. Cognitive skills

At the end of the module learners will be expected to:
B1: Select and critically analyse information relevant to a particular problem or issue related to business and management.
B2: Evaluate and compare competing perspectives, theoretical models and concepts in the context of practical situations
B3: Gather and synthesise material from a variety of sources in constructing arguments applied to business and management.





C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: Communicate in a professional manner in written work, face to face and online. Plan, monitor and review progress as independent learner and as a team member.
C2: Develop an awareness of ethical issues and professional standards relevant to business and management.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Search for and use relevant digital and non-digital information from sources other than the module materials.
D2: Compare critically and use different approaches to issues and problems within business management. Engage in critical reflection.
D3: Consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of Level 5 study.

Course Title

Financial Accounting

Course Description

This course is the first of two modules leading to the Professional Certificate in Accounting (K01). We strongly recommend that you study this course before Management accounting (B292), but both courses can be studied independently. This is a Level 2 course and students need to have a good knowledge of financial accounting, obtained either through Level 1 study with the AOU or by doing equivalent work at another university. Ideal preparation for this course would be our Level 1 course Fundamentals of Accounting (B124).

Course Objectives

​​​This is the course for students if they want a route into the accountancy profession or need to gain fundamental accounting skills for a management or other role. Students will gain an understanding of how financial statements are prepared and develop the skills to prepare financial statements. Students will explore differences in financial accounting for different businesses, building an understanding of the frameworks underpinning accounting and audit practice.​

Course Outcomes

​A. Knowledge and understanding

A1: Demonstrate understanding of the role and importance of accounting in the various types of business and other organisations.

A2: Demonstrate understanding of the accounting regulatory framework in the UK and EU as well as within the context of international financial and capital markets.

A3: Demonstrate understanding of the qualitative characteristics of financial accounting information, accounting concepts and principles.

A4: Demonstrate the ability to prepare financial statements based on application of accounting concepts, regulations and principles.

 

B. Cognitive skills

B1: Review and illustrate the purpose, context and environmental influences and constraints on financial accounting and business practices (Unit 1). B2: Explain, analyse and apply the mechanism of double-entry bookkeeping and the accounting cycle (Unit 2). B3: Identify, classify, measure and summarise the elements of financial statements applying accounting principles and concepts (Units 3 and 4). B4: Explain and interpret the purpose, form and content of the three main financial statements; income statement, balance sheet and cash flow statement (Unit 5). B5: Explain and evaluate the need for ethics in the behaviour of accountants and the need for independent auditing in the reporting process of public and large enterprises (Unit 6). B6: Explain and review the relations between corporate governance, auditing and financing (Unit 7).

 

C. Practical and professional skills

C1: Record transactions and events, and maintain accounting records manually and gain some familiarity with computerised accounting software (Units 3 and 4).

C2: Prepare periodic financial statements for sole traders, partnerships, non-profit organisations and single-entity private and public limited companies (Unit 5)

 

D. Key transferable skills.

D1: Use simple mathematics for the purpose of calculations in bookkeeping, accounting and preparing/analysing financial statements, including basic ratio analysis.


 

Course Title

Management Accounting

Course Description

This is a level 2 course and students need to have a good knowledge of financial accounting obtained either through level 1 study with the AOU or completing equivalent work at another university. This is the course for students if they want a route into the accounting profession or need to gain fundamental accounting skills for a management or other role. The overall aim of this module is to help students learn and interpret management accounting information. You may be undertaking this module to prepare for a career as an accountant working in or with organizations, as part of a degree or as a stand- alone module.

Course Objectives

B292 academic aim is to introduce students to number of fundamental concepts and theories of Management Accounting in order to guide managerial decision making by individuals and business units. It also develops the students’ knowledge of Management Accounting as well as skills in problem-solving, decision making relating to aspects of planning, costing, budgeting, evaluating. B292 also prepares students for advanced Management Accounting concepts. After studying the course, the students should be able to:

 

• Demonstrate understanding of the nature of management and the role of management accounting in the management process.
• Demonstrate understanding of the different types of costs and the role of costs in decision making.
• Demonstrate understanding of how inventory is accounted for and managed within the organization, and the methods for calculating the cost of different types of products, processes and services.
• Demonstrate the ability to prepare budgets.
• Demonstrate understanding of the management and the influence of economic factors and economic analysis on management decision making.


 

Course Outcomes

A. Knowledge and understanding

A1 : Demonstrate Understanding of the nature of management and the role of management accounting in the management process.


A2: Demonstrate the understanding of the different types of costs and the role of costs in decision making.


A3: Demonstrate understanding of how inventory is accounted for and managed within the organization and the methods for calculating the costs of different types of products , processes and services..


A4: Demonstrate the ability to prepare budgets.


 

B. Cognitive skills

B1. Understand the nature of organizations, the process of management and the role of information (including accounting information) in managing organizations. (Unit 1).


B2. Understand the nature of cost analysis for planning and decision making and be able to apply and explain the techniques covered. (Unit 2).


B3. Understand and explain the costing and accounting methods and    systems which provide the management of an organization with relevant and reliable information on which to base decisions. (Unit 3).


B4. Explain the budgetary process and illustrate in detail a method of preparing budgets for planning and control purposes. (Unit 4).



C. Practical and professional skills

C1: Understand the use of marginal costs , cost volume –profit Analysis and contribution analysis in costing and price decisions.
C2:Calculate costs using the job , process and contract costing
      Methods , calculate the cost of a product or service from basic
      Information using batch and process costing.

C3:Prepare budgets and calculate the main variances used in
     Variance analysis.

C4:Be able to prepare accounting statements for planning and
      Control.

C5: Be able to prepare periodic reports


 

D. Key transferable skills.

D1:Demonstrate understanding of the nature & types of costs

D2: Calculate Break-even points in units and in turnover.

D3: The use of Activity based costing as a more exact method

In indirect cost allocation.


D4:Demonstrate ability to prepare different types of budgets​


D5: Work with qualitative & quantitative data drawing appropriate conclusions based on findings.​​

Course Title

Financial Analysis and Decision Making

Course Description

Effective financial decision making is crucial every successful organisation. This module will equip you with the tools and techniques that facilitate good financial decisions in order to achieve organisational goals, financial appraisal techniques used to evaluate investment projects and evaluate multiple investment options, how to value stocks, bonds and real estate, and the commonly used derivative instruments and their role in managing risk.

Course Objectives

​​This course aims to achieve varied, multiple, and wide range objectives, which include:

• The different types of organisations that feature in today’s economy and their goals
• The avenues through which organisations raise and allocate financial capital
• Financial appraisal techniques used to evaluate investment projects and evaluate multiple investment options
• How to value stocks, bonds and real estate
Commonly used derivative instruments and their role in managing risk.

Course Outcomes

A. Knowledge and understanding

At the end of the module learners will be expected to gain knowledge and understanding of:


A1. Develop knowledge and critical understanding of the relevance of organisational and financial structures and systems, and of the various sources and uses of finance
A2. Demonstrate knowledge and understanding of financial techniques, risk estimation and management within an organisation
A3. Develop knowledge and understanding of how financial concepts interact with related disciplines, such as statistical analyses and economics.
A4. Understand, describe and evaluate the sources, costs and risks associated with the financing of investments. 
A5. Apply and critically evaluate advanced techniques for investment appraisal.




B. Cognitive skills

At the end of the module learners will be expected to:


B1. Develop the ability to integrate information and use reasoned approaches to select relevant information and analytical techniques in simple and complex settings.
B2. Demonstrate skills in gathering, evaluating and interpreting financial data and information 
B3. Demonstrate skills in developing an argumentative claim and supporting a point of view using appropriate information and theoretical concepts 
B4. Demonstrate skills in the effective use of appropriate academic language.
B5: Use fundamental business mathematics and other quantitative methods effectively and appropriately.




C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1. Apply appropriate decision-making techniques in financial and risk analysis 
C2. Analyse and critically evaluate real financial data
C3. Identify and reflect on key issues that might arise within organisations with respect to financial and risk management approaches.
C4. Use tools and techniques of financial management to  improve managerial decision making




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1. Relate financial analysis and risk management techniques and concepts to organisational and professional practice 
D2. Reflect on how financial analysis and decision making can inform practice and next steps of career progression and development
D3. Engage with feedback appropriately and develop independent learning skills.
D4: Evaluate performance using benchmarks and appropriate measures of return on investment.

Course Title

Marketing and Society

Course Description

This course explores the theory and practice of responsible marketing, addressing the interrelated areas of corporate social responsibility and marketing ethics and the emergent area of social marketing. It examines the impact of established marketing techniques and practices on the promotion of social well-being and behavioural change. You will identify key ethical issues involved in marketing decision-making and the responsibilities of organisations to their stakeholders, including the wider community. Elements of marketing management (such as communications, research and planning) are examined within this wider framework at both a domestic and international level.

Course Objectives

​​​​Marketing and Sociology. It is a level three course of the B.A. (Hons) in Business Studies with marketing degree. ​

This course will develop student's ability to synthesise arguments and assumptions from a variety of sources and perspectives, critically evaluate them and apply relevant concepts in a range of contexts. In particular, student will learn concepts, theories and debates about the roles and responsibilities of marketing in society:


• Identification and critical analysis of relevant issues involved in responsible marketing
• Application of marketing thinking to health and social behaviour
• Application of responsible marketing to own professional context
• Sensitivity to the problems and challenges in both commercial and social marketing.
• Explore how marketing concepts and techniques can be applied to the marketing of social issues as opposed to the more traditional area of commercial marketing;
• Examine how social marketing approaches can change behaviour in order to achieve socially desirable goals;
• Illustrate, through case study examples, the application of concepts and techniques to 'real world' social marketing problems. 
  
The course is a new development in the optional courses of the BA Business Studies Programme.  Marketing in Society will build upon the students understanding of aspects of marketing gleaned from earlier courses within the programme but will focus on the importance of responsible marketing. 

Students will learn to integrate and use information and/or data appropriately in complex contexts. They will also learn to recognise the limitations of knowledge in the area. The course will provide you with opportunities to develop skills in effective communication of ideas and arguments to relevant audiences. You'll be encouraged to manage your learning and reflect on your development as an independent learner. 

The principal learning method used in the course will be problem-based. Usually, students will encounter a short or long case study. They will be expected to make sense of, discuss, analyse, synthesise and evaluate issues and possibilities in the case study. You'll do this by applying your existing knowledge and any new knowledge you can gather from the supplied textbooks, journal articles, electronic sources and course participants. You'll gain knowledge and understanding in the areas of ethics, corporate social responsibility, social marketing, and ethical issues in commercial marketing. The way you are assessed and what you will be assessed on will mirror how you learn and what you learn; the assessment will constitute part of the learning.

Course Outcomes

​A. Knowledge and understanding

A1: To understand and apply concepts, theories and debates about the roles and responsibilities of marketing in society to real life situations

A2: Apply marketing thinking to the field of health and social behaviour

A3: Demonstrate an understanding about ethics and marketing

A4: Green and environmental marketing, sustainability, fair trade and ethical consumption

 

B. Cognitive skills

B1: Evaluate the relevance of course concepts to a variety of other contexts

B2 Synthesise and critical evaluate arguments and assumptions from a variety of sources and competing perspectives

B3. Recognise the limitations of knowledge in the area

 

C. Practical and professional skills

C1: Apply responsible marketing to their own professional context or one they are familiar with C2:Demonstrate a sensitivity to the problems and challenges in both commercial and social marketing

 

D. Key transferable skills.

D1: Identify and critically analyse relevant issues involved in responsible social and commercial marketing

D2: Effectively communicate ideas and arguments to relevant audiences

D3: Integrate and use information and/or data in complex contexts

D4: Manage own learning and reflect on their development as an independent learner​

Course Title

Managing across organisational and cultural boundaries

Course Description

B325 is offered as an option at level 3 in the awards: BA (Hons) Business Studies; BA (Hons) Leadership and management. The course aligns well within the educational aims of these programs by developing “the student’s interest in and knowledge of the world of business”. By providing students with the opportunity to draw on their own experience and critically engage with theory with theory relevant to managing across organisational and cultural boundaries, it supports the program’s aim of developing “graduates who bring to their employment in business or organisations of any sort, a range of critically important and highly valued skills”. B325 will complement other courses within the existing suite of courses offered within management and business studies. It will embrace all learners irrespective of their level of attained experience and position within their own organisation.

Course Objectives

The aim of the course is fairly to provide students with ways if understanding and analysing different organisational, inter- organisational and international context and the ways in which such different contexts influence individuals’ experience of work. Secondly, the course aims to provide students with knowledge and understanding of themes and challenges pertaining to organising and managing across this different context; managing aims, power, politics, trust, cultural diversity and the darker side of organising. The course embassies the relationships between theory and practice; putting emphasis on the theoretical underpinnings and debates surrounding the themes whilst at the same time requiring students to draw on their own experience. Achieving the intended learning outcomes (covering both knowledge and skills) fully supports this dual aim.​​

Course Outcomes

​A. Knowledge and understanding

A1: Inter-organisational collaboration, organisational behaviour, and international management theories and concepts relevant to managing across organisational and cultural boundaries. 

A2: Themes and challenges pertaining to organizing and managing across intra, inter-organisational and international contexts including the management of aims, power, politics, trust, cultural diversity and the darker side of organising.

 

B. Cognitive skills

B1: Use conceptual frameworks to describe functions of organising and managing in and across organisational and international contexts.

B2: Identify and critically assess different perspectives on managing and organising.

B3: Synthesise, critically evaluate and challenge course relevant theories of inter-organisational collaboration, organisational behaviour, and international management.

B4: Critically evaluate theories in relation to personal experiences, organisational, inter-organisational and international setting with which you are familiar and the relative standpoints of others within different contexts.

 

C. Practical and professional skills

C1: Use and adopt relevant concepts and theories to practically engage with a range of problems and issues in the work place.

C2: Use specific inter-organisational collaboration, organisational behaviour, and international management knowledge, cognitive and key skills developed during the course to enhance individual work / practice.

 

D. Key transferable skills.​

 D1: Read and interpret information presented in a variety of forms including academic journals, books and on-line text.

D2: Articulate ideas and communicate effectively using appropriate interorganisational collaboration, organisational behaviour, and international management theories and concepts. D3: Identify and ask questions appropriate to the exploration and complex concepts. 

D4: Engage in reflective, experiential and collaborative learning in face to face and virtual context.​​

Course Title

Advanced Financial Accounting

Course Description

This module covers selected advanced financial accounting topics. It introduces different types of inter-entity relationships and related accounting issues and accounting treatments. Students will learn how to prepare, read, analyse and evaluate the consolidated financial statements based on the guidelines provided under the relevant Accounting Standards.

Course Objectives

​​​​​It aims to provide students with the required knowledge of various advanced financial accounting topics that include accounting for business combination, intercompany transactions, consolidations methods, foreign currency transactions, translation of foreign currency financial statements, hedge accounting, and accounting for branches in accordance with the latest accounting standards.


​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate understanding of current accounting standards and practice pertaining to business combinations.
A2: Demonstrate understanding of foreign currency transactions, exchange rates, and hedge accounting 
A3: Demonstrate understanding of different translation methods of foreign currency financial statements and Accounting for branches.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Review and illustrate the different consolidation methods used in business combination. 
B2: Explain the implications of exchange rate fluctuations on importing and exporting transactions denominated in foreign currencies. 
B3: Acknowledge the different translation methods of foreign currency financial statements and its effect on company financial statements. In addition to recognize the special features that necessitate accounting procedures tailored for branches.
.


C. Practical and professional skills

​At the end of the module, learners will be expected to:
C1: Prepare the consolidated financial statements at date of acquisition and at date subsequent to acquisition


C2: Prepare the required journal entries for importing and exporting transactions denominated in foreign currencies and demonstrate the implications for the buying and selling companies


C3: Prepare the translated financial statements under different translation methods. Recording the required entries in accounting books of home office and branch and distinguish between alternative methods of billing merchandise shipments. In addition to preparing combined financial statements for home office and branch.




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Develop effective written and oral communication skills relevant to advanced financial accounting topics.

Course Title

Sustainable enterprise and innovation

Course Description

This level 3 module provides intermediate/advanced conceptual and practical learning to students interested in the theory and practice of entrepreneurship and innovation in relation to sustainability context. B327 is a module addressing sustainability underpinnings (i.e., the TBL approach), the societal impacts of entrepreneurship and innovation, and sustainable enterprise challenge.

Course Objectives

​​​This module aims to: 
• Enable learners to develop independent research and online collaborative skills necessary to engage in enterprise and innovation practices in new and existing organisations. 
• Encourage students to do so by articulating how entrepreneurship and innovation can be used to satisfy individual goals/objectives while contributing to solving societal problems in an ethical and sustainable manner. 
• Explore the theoretical and practical connections between the distinct yet closely-interrelated fields of study.

​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate systematic knowledge and understanding of sustainable forms of innovative and entrepreneurial ventures within a range of specialist areas, such as Engineering, science and information technology; Creative, leisure and cultural industries; Health and social care. 
A2: Demonstrate critical understanding of entrepreneurship and innovations within a specialist real world setting, recognising that specialist areas have to be explored at multiple levels of analysis. 
A3: Apply core theories, concepts and frameworks of innovation and entrepreneurship to understand the strategy, process and operations of enterprises at different stages of their life cycle.
A4: Demonstrate critical discussion of the impact of innovation and entrepreneurship on society, both at a conceptual and a practical level, including ethics and sustainability, economic and social benefits to you, the economy and local communities.


B. Cognitive skills


At the end of the module learners will be expected to:
B1: Evaluate the distinctive roles played by start-ups and established enterprises in the process of developing and commercializing various forms of innovations.
B2: Evaluate the responsibilities of founders, managers, employees and directors within particular types of sustainable enterprises and innovations, including roles and rewards.
B3: Apply concepts from enterprise and innovation to critically analyse and evaluate solutions to a variety of societal challenges.




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Work independently and as part of collaborative teams to develop attributes and capabilities for entrepreneurial success in a complex and changing environment.
C2: Critically evaluate and reflect on student’s own career development objectives.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Create and apply conceptual thinking for the process of enterprise development.
D2: Independently find, critically analyse and design competitive and sustainable strategies for developing and introducing innovations into particular markets.
D3: Negotiating, influencing, and agreeing roles and rewards within founder teams in entrepreneurial settings, doing so in a legitimate ethical manner.
D4: Appropriately plan and solve problems in entrepreneurial and innovative settings.

​

Course Title

Marketing in Action

Course Description

The B328 module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. In this module, you will cover a range of topics related to marketing practice and will be encouraged to cultivate a broad spectrum of skills pertaining to marketing, employability and professional practice.

Course Objectives

​​​In this module you will cover a range of topics related to marketing practice and will be encouraged to cultivate a broad spectrum of skills pertaining to marketing, employability and professional practice. The content, activities and assessments are designed to help you develop and demonstrate your mastery of these skills. You will be asked to reflect on and document your skills as you progress through the module; this will enable you to record and evidence them for future use. Many of these skills, such as cultivating creativity and staying up to date with developments, will have benefits to you beyond the practice of marketing.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1 : Demonstrate systematic knowledge and understanding of marketing communication theory and practice 
A2 : Demonstrate systematic knowledge and understanding of approaches to marketing research and staying up-to-date about developments in the marketing discipline and societal trends
A3 : Demonstrate critical understanding of responsible and ethical marketing




B. Cognitive skills

At the end of the module learners will be expected to:
B1 : Evaluate and integrate evidence and theory and apply them to marketing practice
B2 : Apply appropriate professional marketing skills in an unpredictable and/or specialised context
B3 : Appreciate the potential uncertainty, ambiguity and limits of knowledge in marketing practice




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1 : As an independent learner, plan, monitor and evaluate your own learning and seek ways to improve your performance and prospects

C2 : Recognise the importance of developing both technical and non-technical skills and of learning from feedback and self-reflection
C3 : Critically engage with practical and professional marketing skills and demonstrate an awareness of relevant responsible and ethical issues in marketing practice




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1 : Create and evaluate a marketing communications campaign and materials for different organisations and brands
D2 : Independently find, critically evaluate and use a wide range of information, data or tools accurately in complex contexts
D3 : Collaborate with others to achieve joint outcomes.

Course Title

Leadership in a changing world

Course Description

B329 provides the opportunity to learn about leadership in dynamic risky times as to develop as sense of positive leadership. Technological changes, social networking and their impact on leadership skills are assessed allowing to discover new emergent styles of leadership needed to improve the status quo.

Course Objectives

​​By the end of the module, students will be able to:



develop your critical thinking, problem solving and storytelling skills;
explain leadership related concepts to different audiences (academic, professional, the general public) and using a wide range of media;
reflect on their own leadership potential and capabilities.         ​
​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Identify leadership functions and concepts  
A2: Recognize leadership in turbulent times. 
A3: Acquire knowledge of developing leadership opportunities.
A4: Acquire knowledge of leadership challenges.




B. Cognitive skills

At the end of the module learners will be expected to:


B1: Differentiate between previous concepts of leadership learned and leadership in precarious times.
B2: Examine different environments while referring to leadership in turbulent times such as socio-political environment, populism, multicultural world, etc. 
B3: Evaluate the role of diversity, positive relationships and collaborations, mobilizing followers, coping with conflict and change, in developing leadership activities. 
B4:  Examine the impact of resistance leadership, activist leadership, leadership and social change.  




C. Practical and professional skills

​At the end of the module, learners will be expected to:



C1: As an independent learner, deal with leadership in turbulent times through case studies, projects, etc. 
C2: Recognize leadership opportunities and apply them to case studies, work, etc. 
C3: Critically engage with leadership challenges and propose practical ways to overcome them.




D. Key transferable skills 

At the end of the module, learners will be expected to:


D1: Independently develop their critical thinking, problem solving and storytelling skills.
D2: Evaluate leadership related concepts to different audiences (academic, professional, the general public) and using a wide range of media. 
D3: Exercise leadership and communicate ideas clearly to convince others and responsibly challenge their classmates having other ideas, opinions, or methods of solving. 
D4: Reflect on their own leadership potential and capabilities.

Course Title

Management accounting and finance

Course Description

B391 is a module that provides an opportunity to explore the understanding of the management accounting and financial dimension into the contexts of international financial markets, investments, and managerial decision making within organisations. The content of the module is designed to develop a thorough understanding of the discipline and to stimulate students’ interest in key management accounting and international financial concepts and issues managers face within contemporary organisations. The module seeks to support students in the practical application of the skills and techniques acquired. Alongside theory reflecting contemporary developments in management accounting and international financial research, students are offered the chance to reflect on real world events.

Course Objectives

​​The aim of the B391 module is to provide students with an insight in management accounting and finance on a more advanced level and have deeper knowledge and understanding about the various concepts. Students will be updated concerning the more recent development in management accounting and finance. The module will enable students to take part in the design and use of management accounting systems in organizations and be able to relate management accounting to issues discussed in other tracks like marketing, incentive systems (management as well as international business. After studying the course, the students should be able to: 

1. To situate the role of strategic management accounting and finance within the broader content of organizational and industry differences.
2. Understand the techniques that play an important role in the formulation and implementation of budgets, control, project appraisal and financing of organisations.
3. Understand the international financial environment.
4. Understand and use a range of contemporary management accounting and finance techniques.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate an understanding of the relevance of organisational and financial structures and systems
A2: Demonstrate knowledge and understanding of financial techniques, risk estimation and management within an organisation
A3: Apply appropriate decision making techniques in financial analysis
A4: Understand and assess how financial concepts interact with related disciplines, such as statistical analyses and economics




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Demonstrate skills for gathering, evaluating and analysing relevant data and information.
B2: Evaluate and integrate effective use of financial techniques (and relevant related concepts) to analyse organisational scenarios.




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1. Critically engage with management accounting and international financial management techniques and concepts to organisational and professional practice
C2. As an independent learner, demonstrate competence in the core management accounting and financial management and analysis techniques and the core organisational, financial and economic concepts.




D. Key transferable skills 

At the end of the module, learners will be expected to:


D1. Independently identify and analyze organizational problems; analyze and evaluate real financial data
D2.  Independently identify and reflect on key issues that might arise within organizations with respect to international financial management approaches
D3. Interpret, use and evaluate relevant data and information.

Course Title

Advanced Management Accounting

Course Description

The module offers students the opportunity to continue their studies in the BA Business Studies after they have completed the B291 & B292 modules. It builds on the knowledge and skills students have learned in B292 by focusing on theories, concepts and techniques at a more advanced level. The learning outcomes also include a critical evaluation of the theories and techniques and their application in ambiguous settings using case study approach. Business entities operate in economic turbulent environments. Under these constraints, decisions taken by managers of business units can vary and differ depending on the manager’s and the company’s pursuit of goals and objectives. Proper economic analysis and use of appropriate techniques and tools are therefore mandatory for managers and decision makers. The module can be used to understand strategy and to situate the role of strategic management accounting within the broader content of organizational and industry differences using theories, tools, techniques and relevant case studies and examples. Basic skills of quantitative proficiency is required in order to understand pricing decisions techniques, financial measures of performance, investments , EVA , Variance analysis , budgeting costing etc. This module provides students with a solid base of Advanced management Accounting study and practice.

Course Objectives

​​​The aim of the module is to give students insight in management accounting on a more advanced level and have deeper knowledge and understanding about management accounting issues including its problems and difficulties. Students will be updated concerning the more recent development in management accounting and the emergence of new methods and their effects in organizations. The module will enable students to take part in the design and use of management accounting systems in organizations and be able to relate management accounting to issues discussed in other tracks like marketing, incentive systems (management as well as international business. After studying the course, the students should be able to:  ​
1. To situate the role of strategic management accounting within the broader content of organizational and industry differences.
2. Understand management accounting techniques that play an important role in the formulation and implementation of business strategy.
3. Understand what strategies organizations use to finance their activities.
4. Students will be introduced to financial risk management and the strategic implications of financing the organization.
5. Be familiar with a range of contemporary cost management techniques. 
6. Able to evaluate strengths and weaknesses, discuss issues regarding implementation and effectiveness and assess various strategic options. Identify the main characteristics of different market types (perfect competition, monopoly and oligopoly) and predict price and output outcomes.
   

Course Outcomes

​A. Knowledge and understanding

A1 : Understand the role of strategic management accounting and apply a strategic analysis framework in simple complex settings.

A2 :Critically select , apply and evaluate management accounting techniques in strategic costing and pricing including value chain analysis , activity based costing and business process optimization approaches. 

A3: Understand, describe and evaluate the sources , costs and risks associated with the financing of investments.

A4: Apply and critically evaluate advanced techniques for investment appraisal.

A5: Explain, apply and evaluate methods of accounting control and performance evaluation for the purpose of improving strategic and operational performance of organizations.

 

B. Cognitive skills

B1: Develop the ability to integrate information and use reasoned approaches to select relevant information and analytical techniques in simple and complex settings.

B2: Compare critically and use different approaches to issues and problems within management accounting.

B3: Communicate management accounting information effectively and appropriately.

B4: Use information and communication technologies appropriately and effectively.

B5: Use fundamental business mathematics and other quantitative methods effectively and appropriately

 

C. Practical and professional skills

C1: Apply digital technologies to analyse data using strategic management techniques, e.g spread sheets. 

C2: Frame problems in ambiguous settings independently .Identify and critically select appropriate information both from digital and print sources to address these. 

C3: Use a combination of electronic applications to communicate analysis and findings.

C4: Use tools and techniques of management accounting to  improve managerial decision making.

 

D. Key transferable skills.

D1: Provide students with knowledge and understanding of management accounting techniques that play an important role in in the formulation and implementation of business strategy.

D2: Examine two key areas of financial management of organizations and link them to the management accounting and strategic activities of organizations.

D3: Build on the material already studied by students on investment appraisal, adding theoretical depth and a critical evaluation of the techniques. 

D4: Evaluate performance using benchmarks and appropriate measures of return on investment. ​

Course Title

Managing 1: Organizations and People

Course Description

This module is designed for managers, aspiring managers, team leaders and supervisors; it uses activities and problem-solving to take you through core topics in organizational behavior and human resource management. Topics include organizational context and culture, stakeholders, management roles, recruitment and induction, performance management, motivation, team work, managing operations and change. These are focused primarily on your own work situations and practices, whether these are in the commercial, public or voluntary sectors.

Course Objectives

​By the end of the course students will be enabled to critically reflect on and analyse workplace situations and their own ways of managing. It is ‘solution oriented’ to help students to not only understand work situations from a manager’s perspective, but also to help them to work out what to do, given that they may not be in charge of the organisation they work for. As they work through activities, problems and solutions, they will question the idea that there are single solutions or issues or that there is ‘one best way’. they will come to understand the constraints, choices and demands that operate and learn when to work within them and when and how they may be able to bring about change.​​

Course Outcomes

A. Knowledge and understanding

Module 1 : Managing

A1: the role and context of managerial work with particular reference to the development of own practice. 

A2: managerial skills ( including problem solving , decision making, information gathering treatment and presentation)

Module 2: 

A3: Key processes of people management, incorporating the recruitment and development of staff and the management and leadership of individuals, teams and change.

A4: Behavioural aspects of the management of leadership of individuals, teams and change.

 

 B. Cognitive skills

 B1:apply management concepts to work context.

B2: analyse and critically reflect on work practice and professional self knowledge.

B3: solve management problems through the use of the analytical skills including problem identification, analysis, logic, thinking and judgement to the advantage of one's own organization.

 

C. Practical and professional skills

C1: Setting objectives for developing and implementing   Operational plans for the area of responsibility.

C2: Reviewing and evaluating performance and practice. 

C3: reflecting and questioning. 

C4: presenting and reporting information.

C5: problem solving, innovation and decision-making. 

C6: Managing business  processes.  

 

D. Key transferable skills.

D1: Use interpersonal skills including those involved in team working and collaborating.

D2: communicate effectively , using management vocabulary, both orally and in writing  and listen actively .

D3: Gather, handle , present and use information effectively; analyse and evaluate numerical data and information for specific purposes; use information technologies. 

D4: Demonstrate numeracy and literacy 

D5: Learn how to learn with an emphasis on self-monitoring and progress towards independent learning.​

Course Title

Managing 2: Marketing and Finance

Course Description

Main elements and realities of a manager’s job and explains how one can develop and organize himself to be effective and successful in his role. Managing in modern organizations is not easy: no context is the same; the ‘right’ decision in one organization may be the ‘wrong’ one in another, or at another time. There is no ‘one best way’. However, there is also ‘received wisdom’ – tried and tested practices and behaviours that are usually effective in bringing about the result a manager wants. These are included in this module where appropriate. But even ‘good practice’ needs adaptation: time or resources may be in short supply and a manager may have to do the best he or she can with what’s available. This is the art of management: doing what’s possible in the best way possible in the circumstances to achieve, through others, the goals for which an organization is striving.

Course Objectives

​​​​​B629- Managing 2: Marketing and Finance will cover core topics in Marketing and Finance.  Topics include; assessing the external environment, consumer relationship, market research, product/service analysis, price, promotion and delivery, quality, consumer expectations and satisfaction, financial planning and monitoring through budgets, cash flow, profit and loss.  All these topics will focus primarily on student’s own work situations and practices. The teaching and learning strategy of this module is problem-based. Through this approach, the module aims to develop the skills an effective manager needs: such as analysis, constructing sound arguments, critical and reflective thinking, problem identification and solving, active listening and communication, sourcing and presenting information, and report writing. The course is a management development vehicle that aims to help student perform more effectively as managers.  It does so by:

• Increasing student’s foundation management knowledge and competencies
• Providing a repertoire of theories, concepts, and techniques to apply in different management setting -Helping students understand their individual management role, its context and nature of their interventions in their organizations
• Encouraging student to be reflective practitioners, applying independent and inquisitive learning in the workplace
• Enabling students to understand the discourse of specialist and senior managers better, so that they can hold more confident and informed conversations with them, work more effectively with and where appropriate challenge them.

Course Outcomes

A. Knowledge and understanding

A1: Client communications, relationships, the role of marketing information and the development of value.

A2: Marketing planning, service quality with particular reference to own practice.

A3: Understand how financial information can be used to support managerial decision making (i.e. the relevance of the generation and reporting of financial information)

A4: Understand the importance of costs costing and budgeting processes in managerial decisions A5: Have a good understanding of how business concepts relate to real life businesses, organizations

A6: Importance of performance management for organisations

 

 B. Cognitive skills

B1. Apply management concepts to work contexts

B2. Analyse and critically reflect on work practice and professional self-knowledge

B3. Solve management problems through the use of analytical skills including problem-identification, analysis, logic, critical thinking and judgment to the advantage of one’s own organization

B4. Communicate effectively, using management vocabulary, both orally and in writing and listen actively. Use interpersonal skills including those involved in team working and collaborating    

B5. Gather, handle, present and use information effectively; analyse and evaluate numerical data and information for specific purposes; use information technologies B6. Demonstrate numeracy and literacy and Learn how to learn with an emphasis on self-monitoring and progress towards independent learning B7. Critical thinking, analysis and synthesis.

 

C. Practical and professional skills

C1. Setting objectives for, developing and implementing operational plans for  area of responsibility 

C2. Reviewing and evaluating performance & practice

C3. Reflecting and questioning C4. Presenting and reporting information

C5. Problem-solving, innovation and decision-making by using tools and techniques and models C6. Apply key concepts  to managerial decision making the  Managing of  business processes​


 

D. Key transferable skills.

D1. Use interpersonal skills including those involved in team working and collaborating     

D2. Communicate effectively, using management vocabulary, both orally and in writing and listen actively

D3. Gather, handle, present and use information effectively; analyse and evaluate numerical data and information for specific purposes; use information technologies

D4. Demonstrate numeracy and literacy 

D5. Learn how to learn with an emphasis on self-monitoring and progress towards independent learning​

Course Title

Financial Accounting in Context

Course Description

BB293 Financial Accounting in Context is a level 2 course. This module provides essential information about financial accounting. This is the fundamental course for students who wish to select the accounting profession as their career. In this module, Students will gain a detailed understanding of how financial statements are prepared and develop the skills to prepare and analyse financial statements information. Also, students will explore differences in financial reporting mechanisms under different types of businesses.

Course Objectives

​​The primary aim of BB293 is to enable the students to obtain and develop a good level of understanding of company financial accounting in the context of the business environment. This module focuses on a technical and contextual aspect of accounting. The technical aspect of accounting will allow the students to prepare and interpret financial statements and reports. Thus, the student will learn to prepare income statements, balance sheets, statements of changes in equity, and cash flow statements for single entity companies. Also, the stakeholder perspective of interpretation of financial statements will be covered in this module. The contextual accounting aspect focuses on the economic, legal, and social contexts of companies and company financial accounting. This will enable students to understand market economies, regulation, financial accounting standards, audit, and corporate governance. In addition, on successful completion of BB293 students will be able to develop the following skills:

1. Develop an understanding of company financial accounting in the context of markets, law, and society.
2. Prepare financial statements based on accounting concepts and theories
3. Understanding and preparing cash flow statement and its different components
4. Understanding and interpreting financial information into meaningful information
5. Selecting and analysing financial accounting problems and their interpretation from the stakeholder’s perspective
6. Developing an understanding of contract law, and employment law in the context of financial accounting 
7. Develop an understanding of the need for ethical consideration under auditing, corporate social responsibility, and corporate governance mechanisms. ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate an understanding of the role and importance of financial accounting in a business context.  
A2: Demonstrate an understanding of financial accounting in the context of markets, law, and society.
A3: Demonstrate knowledge and develop the ability to prepare different types of financial statements


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Developing an accounting reflective learning skill 
B2: Selecting and analyzing financial accounting problems
B3: Applying theories, models, and concepts to business accounting cases




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1:  Understanding and preparing different financial statements in a business context 
C2: Understanding and preparing Cash Flow Statement 
C3: Interpreting financial statements from a stakeholder’s perspective.





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Demonstrate a detailed understanding of Contract law, employment law, and financial accounting
D2: Demonstrate an understanding of corporate governance, corporate social responsibility, auditing, and ethics.
D3: Demonstrate an ability to prepare financial statements.

Course Title

Business Communication 1

Course Description

This module will help students to develop their communication and analytical skills paving the way for a more professional approach to business situations. This key introductory Level 1 course is practical and will empower students to analyse business situations with a valuable tool to design and compose business messages that are well-developed, audience-focused and free of errors. BUC111 will encourage students to explore and compose a variety of business messages via emails, social media posts, or letters. With a wide variety of business scenarios, students will work with a wide range of emails, letters, social media posts and visuals to develop their communication potentials into well-grounded professional communication practices.

Course Objectives

​​The goal of this module is to enhance students’ confidence, performance and progression potentials. This course will implement a context-exposure oriented approach; most concepts and skills covered are rooted in contexts and scenario analysis. In a way, each module in the course enables students to further practice analysis of communication situations. The course focuses on new/social media business communication and e-communication strategies.​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of the characteristics of effective business messages and identify their stylistic and strategic elements, including social media messages.
A2: Demonstrate the ability to recognize the relevance of the stages of the writing process to the development of a professional quality business message and relate the process to their own planning and writing strategies.
A3: Develop knowledge to distinguish weak language and organization structures that would affect the quality and effectiveness of a business message and critically assess means to improve them.
A4: Develop an understanding and use relevant frequently used business expressions and terminologies related to business messages. 
A5: Demonstrate the ability to outline different organization patterns and the suitability of the pattern to the context of the message, and in that same line recognize the importance of identifying and emphasizing audience benefits.





B. Cognitive skills


At the end of the module learners will be expected to:
B1: Apply PAIBOC analysis to a variety of communication situations to guide their writing and/or speaking process. 
B2: Recognize, compare and contrast different types and formats of letters and emails and other business communication templates.
B3: Investigate the suitability of an organization pattern to the context, audience and type of the message being composed.
B4: Analyse the persuasive factor, evaluate the persuasive appeal, and differentiate between the different persuasive patterns of organization.





C. Practical and professional skills


At the end of the module, learners will be expected to:
C1: Perform the appropriate linguistic proficiency they need to compose quality business messages, adhere to netiquette rules, and foster a critical perspective on this language in the light of a range of alternative, available language and communication practices.
C2: Develop, organize and revise professional business emails and letters, based on the PAIBOC analysis and on revising and editing techniques.
C3: Identify objections and organize direct and indirect persuasive messages
C4: Capitalize on persuasive strategies, integrating audience focused benefits, positive emphasis, while adopting the right tone for the business scenario.





D. Key transferable skills 
At the end of the module, learners will be expected to:
D1: Evaluate and prepare well-composed quality business messages that are adapted to the tone of the business situation.
D2: Communicate effectively, showing recognition of audience and purpose.
D3: Apply professional e-communication practices
D4: Ability to identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.​

Course Title

Business Communication 2

Course Description

BUC112 will help students to develop their reporting and interpersonal skills paving the way for a more professional approach to business situations. This key introductory Level 1 Module is practical and will encourage students to apply professional analysis to report writing, design and draft reports, capitalize on the linguistic proficiency developed in BUC111 when writing reports. The module will incite students to cultivate their interpersonal skills, namely by fostering better interactions through effective listening strategies, better teamwork understanding, and valuable meeting and presentation guidelines and practices. BUC111 allows students to explore and compose a variety of business reports, including information reports, proposals, and analytical reports; learn about effective interpersonal skills strategies; and get good insight into planning and delivering successful presentations.

Course Objectives

​​​This module aims to enhance the confidence, performance and progression potentials of the students and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The course implements a context-exposure oriented approach, as most concepts and skills covered are rooted in contexts and scenario analysis. In a way, each module in the course enables students to further practice analysis of communication situations. More than 20 communication situations and sample documents provide concrete examples and shed the light on exemplary approaches as well as areas for improvement.​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of the different types of reports and outline the report organizational patterns.
A2: Demonstrate the ability to describe the characteristics of successful work teams.

A3: Develop an understanding and use fundamentals of good listening practice and are familiar with meeting management 
A4: Critical and comparative understanding of theories and concepts for effective presentations.





B. Cognitive skills


At the end of the module learners will be expected to:
B1 Be able to apply PAIBOC analysis to report writing and presentations to guide their writing and speaking process. 
B2: Recognize, compare and contrast information reports, proposals and analytical reports, and formal reports. 
B3: Acquire understanding of the roles people play when part of a group or team, the tools utilized to positively influence interactions, and the strategies for a sound decision-making process.  
 B4: Analyze means to resolve conflicts constructively and the relevance of listening strategies for more successful team interactions and performance.





C. Practical and professional skills
At the end of the module, learners will be expected to:
C1: Develop, organize, and revise different types of reports, based on the PAIBOC analysis and following revising and editing techniques. 
C2: Apply writing strategies to increase document readability of reports and presentations and foster a critical perspective on this language in the light of a range of alternative, available language and communication practices.
C3: Implement guidelines to plan, lead and participate in meetings, write collaboratively as a team member, and improve interpersonal interactions. 
C4: Establish some effective strategies to plan and deliver presentations.​




D. Key transferable skills 
At the end of the module, learners will be expected to:
D1: Evaluate and prepare clear professional reports that fulfill their purposes while adapted to the business context they cater to. 
D2: Communicate effectively, focusing on positively influencing listeners through the application of active listening and constructive approaches to difficult situations.
D3: Apply professional presentation and speaking practices.
D4: Identify some of the key strengths and needs of their own reporting and interpersonal skills development and identify opportunities to address these in the light of their awareness of the concepts and they have encountered.

Course Title

Introduction to Math for Business

Course Description

BUS101 Introduction to Math for Business is a level 4 common introductory module for all tracks, rationale to provide students with sound knowledge on business related calculations such as interest, profit, payroll, etc. This course will provide students with the required technical skills and business knowledge to prepare them along with all other common level 4 modules for more advanced knowledge and skills needed for next level of discipline.

Course Objectives

The aim of this course is to introduce students to basics of finance and accounting models and theories, as well as to improve their critical thinking abilities, while guiding them to acquire strong investigation, analytical and evaluation skills.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1:  Understand performing various calculations that are relevant and mostly used in finance and accounting function of a business.

A2: Identify keys of financing and investment concepts like Annuity, Annual Percentage Yield, Rate of Return etc.

A3: Understand tools and techniques that are widely used in investment field by general investors and their relevance in making crucial financing and investment decisions.

A4: Describe the relevance of core financing and investment concepts that help corporates in making short-term and long-term business decisions. 





B. Cognitive skills

At the end of the module learners will be expected to:

B1: Knowledge to develop interpreting and commenting on a computed value
B2: Apply and integrate mathematics in day-to-day personal financing decisions made.
B3: Analyse mathematical models for problems solving.
B4: Knowledge to use mathematical techniques in the right manner and in the right environment.





C. Practical and professional skills​

C

At the end of the module, learners will be expected to know:

C1: Reflect on skills needed to deal with numbers and interpret them according to the scenario given.

C2: Knowledge and techniques to use calculator to perform various calculations

.C3: Knowledge and skills to analyse given scenarios and recommend actions accordingly




​D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Gain knowledge and skills to work independently as well as in a team meeting the expectations
D2: Acquire skills and knowledge on mathematical concepts and business calculations that have practical relevance in the business environment.

D3: Recognise variety of calculations and interpret those calculated values better that goes hand in hand with the scenario provided. 

Course Title

Introduction to Statistics

Course Description

BUS102 is an introductory course in Statistics for Business Students of all tracks. Rational is to provide students with good knowledge on statistical techniques commonly used in research works done on Social Science topics. Statistics is a science that deals with collection, description, analysis, interpretation, and presentation of data. Understanding data better and making decisions accordingly are the key qualities that a business manager must possess to excel in their performance.

Course Objectives

​​​



The primary aim of this course is providing input on collection, analysing, and interpreting data.  It will focus on developing students understanding on statistical concepts and techniques that are commonly used in research activities. The purpose of this course is to provide students with good knowledge and skills on performing various calculations and interpreting the results, and to be familiar with numerical and graphical summaries of data, fundamental statistical models for variation, establishing confidence intervals and testing hypotheses. The course aims at imparting knowledge on use of statistical techniques in solving business management issues. The module will provide good understanding on probability and probability distributions and an insight into developing intervals and testing hypothesis.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1: Understand data collection methods, presenting data in tables and graphs, perform simple statistical analysis manually.

A2: Understand calculating statistical variables that are relevant for making certain decisions within an organization and interpreting those variables appropriately.  

A3: Explain how to make judgments in selecting and using the right technique for analysing the given data set/scenario and making inferences on the calculated values, so better conclusions on the given problems can be made.

A4: Identify specific problems faced by an organization and using appropriate techniques to analyse that problem well and establishing conclusions on the problems being studied. ​





B. Cognitive skills

At the end of the module learners will be expected to:

B1: Conceptual understanding for a given problem well and use data for performing some analysis on the scenario given.
B2: the ability to integrate statistical techniques in solving business related problems and interpret calculated values well. 
B3: Apply appropriate statistical technique for analysing a scenario and understand the scenario in a broader sense through analysis done.

B4: Knowledge to use tables and charts for presenting and analysing the data.



 

C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Manage to use various statistical techniques for exploring, summarising, presenting, analysing, and interpreting data.

C2: Reflect on quantitative concepts and models on the unstructured scenario given and analyse the scenario and suggest recommendations for solving an issue through statistical inferences



 D. Key transferable skills 

Upon completion of this module, learners will be expected to:

D1: Gain skills to effective performance in a team-based assignment with other team members with good inputs like data analysis and inferences.
D2: Acquire skills to deal with numbers and estimate appropriate solutions for a given problem based on statistical analysis performed.

D3: Effective communications, of information, arguments and ideas using language and styles appropriate for a business context and audience. 

Course Title

Introduction To Business

Course Description

“Introduction to Business” is an introductory course, which surveys the role of business in society. At its simplest level, business is the exchange of goods and services for mutual benefit or profit. Students will be exposed to a wide variety of topics including the terms, trends, organizational structure and opportunities inherent in this exchange, the course introduces the student to the contemporary business world, the business of managing, people in organizations, the principles of marketing, managing information, and financial issues.

Course Objectives

​​​​The primary objective is to give the student an understanding of basic business principles. Global business, entrepreneurship, management, marketing, information technology, and financial management. Another purpose of this course is to build a foundation of knowledge on the different theoretical approaches to management and decision making • develop analytical skills to identify the links between the functional areas in management, organisations, management practices and the business environment.


Learning Objectives: Upon completion of the course students will have a firm understanding of the following business topics:


• The relationship between business and society in a free market economy
• Common forms of business ownership
• Business ethics and social responsibility
• International business and the global economy
• Fundamentals of business management
• Business organization and structure
• Human resources, motivation and productivity
• Marketing, accounting, finance, operations management and other business specialties​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Identify business functions 

A2: Recognize different business models and forms
A3: Acquire knowledge of business ethics and social responsibility
A4: understand the fundamentals of management.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Analyse business structures and business forms.
B2: Examine different models and theories and its effect in business life.
B3: Analysing and evaluating different perspectives, identifying biases and hidden assumptions in different models and forms of businesses.





C. Practical and professional skills​

At the end of the module, learners will be expected to:
C1: Analyse different business-related situations and forms. 
C2: Deduce problems and solutions and its pathways.





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Gain the knowledge and skills to read financial and business related reports
D2: Communicate knowledge and understanding of business issues to different stakeholders.
D3: Analyse situations in an academic manner.

Course Title

Small Business Management

Course Description

BUS115 Small Business Management is a level 1 common introductory module that provides students with principles of business in an-increasingly global society. This course is designed to enhance awareness, opportunities, and challenges in today's business environment. This course will introduce students to entrepreneur's success factors, developing business plans, forms of business ownership, management and leadership styles, marketing and market research, technology, and e-commerce, understanding financial statements and testing the feasibility and viability of a new venture.

Course Objectives

​​​​​The aim, of this module is to provide students with a well-grounded understanding of essential entrepreneurial business principals, and to develop an understanding of important business opportunities and issues as they relate to new ventures. The objectives of this course are to identify, appreciate, and assess the knowledge, attitudes, and skills of an entrepreneur and to study and observe entrepreneurial settings and entrepreneurial role models through exposure to actual business settings and experiences. Students will be encouraged to establish a level of confidence in creating a business plan as a tool to assess, create and communicate a business concept, and to have an expanded awareness of the resources available for creating a business plan.

Course Outcomes

A. Knowledge and understanding

At The end of this module, learners will be expected to:

A1: Define entrepreneurship and the role of the entrepreneur in the economic development of nations; Entrepreneurial competencies

A2: Identify and write business plans

A3: Discuss financial statements and completing sales forecasts and projections  






B. Cognitive skills

At The end of this module, learners will be expected to:

B1: Analyse the differences between franchising versus building your own business concept 

B2: Critical thinking, analysis, and synthesis

B3:Knowledge to valuation and comparison of small business management.






C. Practical and professional skills

At The end of this module, learners will be expected to:


C1: Acquire knowledge and skills of time management, skills appropriate to business, such as creativity, persuasion and attractiveness.

C2: The ability to analyse work-related cases and situations to identify challenges for organisations in developing responses in relation to their environments.

C3: Reflect on the application of course ideas to students’ own interactions with organizations and life experiences. 





D. Key transferable skills 

At The end of this module, learners will be expected to:
D1: Acquire skills to decision making and problem solving making a viable approach to students to engage with data analysis, interpretation and extrapolation.
D2: Gain skills to market assessment: consumers, competitors, etc…. 
D3: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.

Course Title

Contemporary issues in marketing

Course Description

This level 2 module provides intermediate/advanced conceptual and practical learning to students interested in the theory and practice of marketing in a contemporary context. BUS208 is addressing marketing strategy planning, global marketing, personal selling, and sales management, using social media and mobile marketing to connect with customers, CRM, Big Data, and Marketing Analytics, and Logistics.

Course Objectives

​​This module aims to enable students to develop independent research and online collaborative skills necessary to engage in contemporary marketing practices in new and existing organisations. Students will be encouraged to do so by articulating how modern marketing can be used to satisfy individual goals/objectives while contributing to satisfying various individual and organisational needs. This course will allow students to explore the theoretical and practical connections between the distinct yet closely-interrelated fields of study.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Develop and manage strategic marketing plans within a range of specialist areas, such as Engineering, science and information technology; Creative, leisure and cultural industries; Health and social care. 
A2: Demonstrate research contemporary marketing within a specialist real world setting, recognising that specialist areas have to be explored at multiple levels of analysis. 
A3: Demonstrate critical understanding of core theories, concepts and frameworks of contemporary marketing to understand the strategy, process and operations of organisations at different marketing contexts.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Evaluate the distinctive roles played by the marketing function in the process of developing and commercializing products and services.
B2: Apply contemporary marketing concepts to critically analyse and evaluate solutions to a variety of marketing challenges.




C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: Work independently and as part of collaborative teams to develop attributes and capabilities for contemporary marketers’ success in a complex and changing environment.
C2: Critically evaluate and reflect on student’s own career development objectives.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Independently apply conceptual thinking for the marketing process development.
D2: Critically analyse and design competitive strategies for developing and introducing products and services into particular markets.
D3: Create, plan and solve problems in entrepreneurial and innovative settings.

Course Title

Strategic Management

Course Description

Strategic Management: Creating Competitive Advantages Module introduces you to the essentials of strategy (key concepts, tools of analysis, various strategies and tactics), which are considered critical to managing organizations especially in today’s dynamic and connected environment. More specifically, this course examines the process of strategy, analysis of internal as well as external environment, development of strategic alternatives, selection of available and suitable alternative, implementation of strategies, and strategic control and corporate governance. Special emphasis given to the applicable strategic tools in the dynamic business environment including SWOT analysis, five-forces, resource-based view and others. Forms of organizational structure and how it affects the formulated strategies will also be delivered throughout the course.

Course Objectives

​​​- Provide students with concepts and tangible strategic skills that can readily be put into practice in often changing business environments. 
-Present the 21st century competitive/business landscape from a strategic management perspective and to assess how global and technological influences shape it
-Provide students with a critical overview of the main tools of contemporary strategic practice in organizations in a way which is relevant to their professional needs.
-To analyse and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective. 
- To enhance the critical thinking skills of students and their abilities in analysing the strategic options available for organizations. Achieving the intended learning outcomes (covering both knowledge and skills) fully supports this aim.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to: 
A1: Demonstrate systematic knowledge of the nature of strategy and the issues it raises for organisations. How to relate business concepts, models and theories to real life organisations. 
A2. Develop systematic knowledge and understanding of key theories underpinning the strategy process including how organisations analyse their environments (macro and micro), and their capabilities (internal environments), choose between potential strategic options, and overcome the challenges of implementing their strategies.
A3: Demonstrate critical understanding of how businesses develop strategies; the different forms and theories of strategy, and how should organisations respond to the challenges of environmental change and markets.
A4: Demonstrate systematic knowledge of some applications of strategic theories and models to a specific industry.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Conceptually understand the context of a case study and/or real life organizations and to get the aptitude to analyse and evaluate real life company situations and develop creative solutions, using a strategic management perspective.
B2: Devise and sustain arguments depending on critical thinking, analysis and synthesis: including identifying and questioning assumptions, weighing evidence appropriately, identifying and challenging false logic or reasoning, and generalizing in a way which recognizes the limits of knowledge in strategy. 
B3: Evaluate and integrate the dynamics of competition surround organizations and how such velocity affects the strategic alternatives. In addition to acquire, skills to integrate and apply knowledge gained to the various strategy phases including formulation and implementation from a holistic perspective. 
B4: Ability to construct, defend and evaluate an argument, using relevant evidence, giving reasons for conclusions. 




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: As an independent learner, efficiently communicate complex information, arguments and ideas in ways appropriate to a business context and audience.
C2: Demonstrate proficiency in study and research skills such as: communicating their knowledge and understanding to others, verbally and in 
C3: Critically identify and evaluate conflicting arguments, including recognizing the significance of different value positions in arguments writing (effective performance in a team environment).




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Acquire interpersonal skills of effective listening, negotiating, persuasion and presentation to develop written communication skills in essay writing 
D2: Independently conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. Have acquired skills in managing large bodies of knowledge.
D3: Acquire IT skills such as Microsoft Office, and Internet Search Engines, and the Arab Open University E-library
D4. Self reflection and criticality including self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues; Skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning.

Course Title

Global Human Resource Management

Course Description

This course examines the strategic and global issues of HRM by showing how organizations address the trade-offs between global integration and local responsiveness. It discusses varying methods of globalized talent management and employer branding and conclude with a multi-dimensional approach to HRM.

Course Objectives

​​​The primary objectives of this module are: 


• To understand globalization and international human resource management. 
• To understand strategic objectives 
• To understand global integration mechanisms 

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Identify drivers of globalization   
A2: Recognize global HRM strategies and structures. 
A3: Acquire knowledge about strategic objectives and how to build global capabilities. 
A4: Acquire knowledge about integration mechanisms.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Understand drivers of globalization and multiple layers of globalization within the MNE.
B2: Examine different strategic objectives from building global capabilities to developing international management competences. 
B3: Examine and evaluate the role of global talent management, managing international labour force, and employer branding. 




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: practically understand globalization drivers and impact particularly at the level of HRM. 


C2: Identify how and why global capabilities are built, and the importance of deploying an international management competence strategy. 
C3: Identify the importance of global talent management and how to manage international labour force. 




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Develop their critical thinking about global HR matters. 
D2: Explain globalization and IHRM related concepts to different audiences (academic, professional, the general public). 
 D3: Exercise building global capabilities and managing international labour and communicate ideas clearly to convince others and responsibly challenge their classmates. 
D4: Reflect on their own potential and capabilities with regard to global HRM particularly at the level of talent management, developing international management competences, etc. 

Course Title

International Management

Course Description

In this module, you will basically cover a range of topics related to international business and will be encouraged to cultivate a broad spectrum of knowledge and skills pertaining to globalization, national differences, the global trade and investment environment, the global monetary system, the strategy and structure of international business, International business functions, and professional practice.

Course Objectives

​​​In this module, you will cover a range of topics related to international business and will be encouraged to cultivate a broad spectrum of knowledge and skills pertaining to globalisation, national differences, the global trade and investment environment, the global monetary system, the strategy and structure of international business, International business functions, and professional practice. The content, activities and assessments are designed to help you develop and demonstrate your mastery of these skills. You will be asked to reflect on and document your skills as you progress through the module; this will enable you to record and evidence them for future use. Many of these skills, such as cultivating creativity and staying up to date with developments, will have benefits to you beyond the practice of business management. In addition to including leading-edge theory, in light of the fast-changing nature of the international business environment, the author was aiming to render this version of the book as up-to-date as possible.

Course Outcomes

​A. Knowledge and understanding

​At the end of the module, learners will be expected to:
A1: Demonstrate systematic knowledge and understanding of international business theory and practice 
A2: Demonstrate systematic knowledge and understanding of globalization and staying up-to-date about developments in the international business discipline and societal trends
A3: Demonstrate critical understanding of international business risks, national differences, and cross-cultural management issues




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Evaluate and integrate evidence and theory and apply them to international business practice
B2: Apply appropriate professional global management skills in an unpredictable and/or specialised context
B3: Appreciate the potential uncertainty, ambiguity and limits of knowledge in international business practice




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: As an independent learner, plan, monitor and evaluate your own learning and seek ways to improve your performance and prospects
C2: Recognise the importance of developing both technical and non-technical skills and of learning from feedback and self-reflection
C3: Critically engage with practical and professional international business skills and demonstrate an awareness of some international business functions in global business practice




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Acquire analytical and transferable skills through written and oral presentations
D2: Independently find, critically evaluate and use a wide range of information, data or tools accurately in complex contexts
D3: Collaborate with others to achieve joint outcomes.

Course Title

Running the Economy

Course Description

This module teaches Macroeconomics– the focus of most public debate – the student is engaged in policy debates and the problems of managing the national and global economy after a major economic crisis. Students will be enabled to place themselves as an economic analyst tackling problems in the national macro economy. The student will emerge with a good grasp of some fundamentals of economic theory including the application of basic game theory; an understanding of some key theoretical and policy debates in economics.

Course Objectives

​​​​The academic purpose of this course is designed to introduce learners to the internal and external elements of Macroeconomics. The module will have a student-cantered approach in developing and applying economic theories and debates to serious worldwide economic problems, and the critical assessment of proposed solutions. Transferable and vocational skills students will acquire include:


• The interpretation, manipulation and critique of economic evidence, including numerical data and basic statistical skills
• Compare and contrast the most prominent economic traditions and theories of the last two centuries, widely used in public debate
• Ability to build and support an argument in a discussion
• Use and present modelling and simulation as methods of analysis of economic problems; simulate the macro economy under different policy scenarios 
• Ability to engage in debates with other students, substantiating views with economic theory and evidence (coming from data, simulator or case studies)​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1. Demonstrate modelling and its importance in economic thinking; Be
able to engage in the economic debate on the role of demand
stimulus vs. fiscal constraint in recovery; monetary policy; and the
scope for supply side restructuring and growth;
A2. Apply abstraction in developing economic theories and models; Recognise the implications of global imbalances in balance of payments (deficits and surpluses), credit and debt, rising inequality, and the need for ‘rebalancing’ economies.
A3. Demonstrate critical understanding of competing theoretical perspectives and the assumptions underlying economic theories; Understand how macroeconomics feeds into economic arguments for policy in areas such as privatisation/nationalisation; trade restriction and promotion; welfare state policies including health and education.


B. Cognitive skills

At the end of the module learners will be expected to:
B1. Devise and sustain economic arguments and recognise the differences between economic and other forms of argument 
B2. Evaluate economic theories and use them to explain and analyse policy questions;
B3. Evaluate and professionally use of library catalogues and bibliographic databases to select a range of academic literature focusing on a particular theoretical proposition or economic issue and conduct fieldwork research.​


C. Practical and professional skills

At the end of the module, learners will be expected to:
C1. As an independent learner, demonstrate an awareness of skills and abilities in relation to the requirements of own work role; 
C2. Analyse the macroeconomic problems rather than a matter for national governments; gain familiarity with a computer-based statistical package and search and manipulate and present different sources of data.
C3. Communication of complex information, arguments and ideas in ways appropriate to a business context and audience.​




D. Key transferable skills 


At the end of the module, learners will be expected to:
D1. Independently carry out multistage calculations with numbers of any size incorporating the use of powers and roots;
D2. Independently select and use appropriate methods to illustrate findings, show trends and make comparisons; numerical and verbal analysis of economic issues.
D3.  Create and work with qualitative and quantitative data, drawing appropriate conclusions based on findings, including how possible sources of error may affect the results.​

Course Title

Running the Economy

Course Description

This module teaches Microeconomics– the focus of most public debate – the student is engaged in policy debates and the problems of managing the national and global economy after a major economic crisis. The module addresses the recurrent themes of inequalities and imbalances. It takes a global perspective on the challenges faced by national economies and the debates on the roles for government. It focuses particular on the interacting roles of trade policy and government welfare policies in addressing and mitigating inequality within and between countries.

Course Objectives

​​​​The academic purpose of this course is to introduce learners to the most important elements of Microeconomics. The module will have a student-centred approach in developing and applying economic theories and debates to serious worldwide economic problems, and the critical assessment of proposed solutions. Transferable and vocational skills students will acquire include: 


• Exploring the decision-making processes within firms that drive the growth of an economy. 
• Compare and contrast the most prominent economic traditions and theories of the last two centuries, widely used in public debate
• Developing an understanding of the theory of the firm and the working of markets. Ability to build and support an argument in a discussion
•     Analysing how global trade and the pursuit of growth creates imbalances that may have caused a macroeconomic crisis.

​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1. Demonstrate modelling and its importance in economic thinking; Be
able to engage in the economic debate on the role of demand stimulus
vs. fiscal constraint in recovery; monetary policy; and the scope for
supply side restructuring and growth;
A2. Critical understanding of theoretical perspectives and the assumptions underlying economic theories; Understand how microeconomics feeds into economic arguments for policy in areas such as trade restriction and promotion; welfare state policies including health and education.
A3. Demonstrate applying appropriate theories, models and concepts to economic problems, events and processes.
A1, A3


This module is designed to provide a practice-focused approach to the development of knowledge and skills of students. The assessments are integrative and build incrementally.
Students will learn to integrate and use information and/or data appropriately in complex contexts, they will also learn to recognize the limitations of knowledge in the discipline with developing skills in effective communication of ideas and arguments to relevant audiences. 
Knowledge and understanding are acquired through published materials, including supplied textbooks, journal articles, electronic sources and course participants. 
Students will be encouraged to manage their learning and reflect on their development as independent learners.





B. Cognitive skills

At the end of the module learners will be expected to:
B1. Devise and sustain economic arguments and recognise the differences between economic and other forms of argument 
B2. Evaluate economic theories and use them to explain and analyse policy questions;
B3. Apply economic models to analyse the impact of changes in
variables; Interpret, manipulate and criticise different types of data.






C. Practical and professional skills

 

At the end of the module, learners will be expected to:
C1. As an independent learner, demonstrate an awareness of skills and abilities in relation to the requirements of own work role; 
C2. Recognise appropriate methods and apply a model of a national economy as constructed and used to analyse the roles of consumer spending, investment, government taxes and spending and imports and exports; 
C3. Critically engaged with problem-solving and decision-making using
appropriate quantitative and qualitative skills including data analysis,
interpretation and extrapolation




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1. Independently find, critically evaluate and use a wide range of information from a variety of sources for a specified purpose and apply economic theory to real-life situations.
D2. Create, evaluate and construct scale drawings, graphs, charts and
Diagrams from numerical data; read and interpret large and complex
Numerical data sets;
D3. Independently select and use appropriate methods to illustrate
findings, show trends and make comparisons; numerical and verbal
analysis of economic issues.

Course Title

Doing Economics

Course Description

Doing economics: people, markets and policy Part I which covers economic theories that explain the behaviour of people in households, firms, markets and governments. It presents alternative economic explanations that will enable students to make their own critical judgements of which theory serves which purpose best. At the end of the course, students should have developed a more critical view of the socio-economic world in which they live. A pluralist view of economic theory is adopted, enabling students to appreciate the debates between different approaches. DD309A teaches intermediate microeconomics with an emphasis on both economic theory and its applications.

Course Objectives

The aim of the course is to provide students with
1. A critical overview of the main tools of doing economies focusing on people, markets and policy. 
2. High emphasis on the theoretical underpinnings of the economic theories, and the debates which surround it, 
3. ​Developing practical skills relevant to work in a range of organisations.​
   

Course Outcomes

A. Knowledge and understanding

A1: Demonstrate systematic knowledge of decisions taken in various contexts, such as consumption, labour market participation, savings, investment in education and training. And how households, as well as individuals, can make decisions.



A2:  Demonstrate systematic knowledge and understanding of key theories underpinning the efficiency and productivity in the production of goods and services. Although the issues about choice of technology, entrepreneurship, innovation, employment relations, outsourcing and competition policy.



A3: Demonstrate critical understanding of the overall organisation of the economy. The strengths and weaknesses of markets and governments in the organisation of economic activities, explores issues concerning the environment and ethics, and looks at economic theory that underpins government behaviour. 


 

B. Cognitive skills

B1: Acquire conceptual understanding of the context of a case study.



B2: Critical thinking, analysis and synthesis: including identifying and questioning assumptions, weighing evidence appropriately, identifying and challenging false logic or reasoning, and generalising in a way which recognises the limits of knowledge in firm.​

 

C. Practical and professional skills

C1: As an independent learner, critically engage with arguments and ideas in ways appropriate to a business context and audience.



C2:  Critically engage with problem-solving and decision-making using appropriate quantitative and qualitative skills including data analysis, interpretation and extrapolation.


C3:  Effective performance in a team environment in a virtual context.


 

D Key transferable skills

D1: Independently engage with practical and professional business strategy skills and ethical issues.


D2: Independently find, critically evaluate and use a wide range of information, data or tools accurately in complex contexts.

Course Title

Doing Economics

Course Description

Doing economics: people, markets and policy (Part II) teaches economic theories that explain the behaviour of people in households, firms, markets and governments. The course equips students with the research skills that they’ll need to conduct their own project on a topic they want to know more about. At the end of the course, students should have developed a more critical view of the socio-economic world in which they live. Students should choose one of three available theoretical strands: environmental economics, business and finance or economics and society. Students will learn how to carry out a literature review and then choose which research methods they plan to use for their project. Students may choose between qualitative methods – which include interviewing and case studies – and quantitative methods, which involve analysis of economic data of their choice.

Course Objectives

​​​The aim of the module is to provide students with a critical overview of the main tools of doing economies focusing on people, markets and policy. It aims with an emphasis on the following:


1. a critical overview of the main tools of doing economies focusing on people, markets and policy. 
2. importance on the theoretical underpinnings of the economic theories, and the debates which surround it.
3. developing practical skills relevant to work in a range of organisations.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Demonstrate systematic knowledge and understanding of modeling and its importance in economic thinking
A2: Demonstrate critical understanding of using abstraction in developing economic theories and models;
A3: Demonstrate systematic knowledge and understanding of specific economic models construction
A4:  Demonstrate critical understanding of theoretical perspectives and the assumptions underlying economic theories;




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Devise and sustain economic arguments and recognise the differences between economic and other forms of argument;
B2: Appreciate economic models to analyse the impact of changes in variables;
B3: Evaluate economic theories and use them to explain and analyse social issues and policy questions;
B4: Integrate diagrammatic and verbal analysis of economic issues;




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: As an independent learner, transfer and use relevant key skills in the workplace context.
C2: As an independent learner, apply specific knowledge, analytic skills and methods, rooted in the different disciplines as a strong basis for work in many professions. 
C3: Critically engage with the underlying challenges and problems facing a business; 
C4: Recognize and evaluate conflicting arguments, including recognising the significance of different value positions in these arguments.




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1:   Independently, read and synthesize information from a variety of sources for a specified purpose.
D2:   Independently, read and construct scale drawings, graphs, charts and diagrams from numerical data; read and interpret large and complex numerical data sets;
D3:   Apply standard formulae, equations and expressions in calculating economic measures and indicators;
D4:   As an independent learner, select and use appropriate methods to illustrate findings, show trends and make comparisons.

Course Title

Principles of Microeconomics

Course Description

Principles of Microeconomics is a level 1 common introductory module to introduce students to the basic principles of microeconomic concepts, including supply and demand, resource allocation, consumer behaviour, market structures, and government impact. This module develops skills such as logical and analytical thinking and problem-solving skills. It is designed to explain the theoretical ideas and applies them to real-life examples and case studies.

Course Objectives

​​​​​​​The aim of this course is to introduce learners to the internal and external elements of Microeconomics. The objectives of this module are to educate students to understand the domain of economics as a social theory and the main analytical tools which are used in economic analysis. Students will be encouraged to apply the principles and techniques for economic analysis and to develop their understanding of the organisational and policy implications and to participate in debates on economic matters.​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:


A1: Understand basic and fundamental economic theories and concepts. 
A2: Gain knowledge of basic economic policy issues. 
A3: Understand how competition works and affects the market from an economic perspective.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Knowledge to recognise, compare, and contrast different ways of analysing business case studies.


B2: Apply knowledge in the analysis of practical business problems and issues.


B3: Analyse different interpretations and approaches to practical business problems and issues




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Analyse economic issues in the labour market and other factors of production.
C2:  Analyse pricing strategies




​D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Acquire and develop skills that are highly valued by employers such as time management, self-reliance, problem-solving, the ability to understand and evaluate new concepts, and prioritising effectively. 
D2: Gaining Effective communication skills – both written and oral, working closely with other teachers, parents and other education professionals
D3: Gain skills to creativity present ideas, time management, and analysing business situations.​

Course Title

Principles of Macroeconomics

Course Description

This common introductory Level 1 module presents macroeconomics in a way that is modern and based in the real world of business and economic policy, the module uses a more realistic version of the familiar aggregate demand and aggregate supply model to analyze short-run fluctuations and monetary and fiscal policy. This course emphasizes the many areas of macroeconomics where most economists agree.

Course Objectives

​​​​​This module aims to provide students with the general study techniques, including reading actively, engaging with the argument of the text and taking notes, the ability to extract information from different sources, including numerical tables and graphs, handling evidence in support of arguments and making critical analyses of topics and of different views of them. 




This course will provide students with additional techniques including graphs, economics diagrams, elementary algebraic equations to express economic relationships, and basic data analysis. Students should be interested in developing skills in basic analytical skills as part of the toolkit of economics, in learning the techniques and in handling abstract forms of argument. ​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to: 
A1:  Develop knowledge in macroeconomic statistics that helps clarify some of the policy issues. 
A2:  Understand and interpret economic events for better understanding of business cycles. 
A3: Gain knowledge of the standard aggregate demand and aggregate supply model. 




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Recognise, compare, and contrast different ways of analysing business case studies within the Arabian region and other material about contemporary business practice.
B2: Apply their knowledge in the analysis of practical business problems and issues.
B3: Analyse different interpretations of and approaches to practical business problems and issues.





C. Practical and professional skills 

At the end of the module, learners will be expected to:


C1: Reflect on the short-run relationship between spending and production. 
C2: Developing a good understanding of the international trading and financial systems to understand the macroeconomics.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1:  Acquire transferable skills such as time management, self-reliance, problem-solving, the ability to understand and evaluate new concepts, and prioritising effectively. 
D2: Effective communication skills – both written and oral – of information, arguments and ideas using language and styles appropriate for business context and audience.

Course Title

Managerial Economics

Course Description

Business entities operate in economic turbulent environments. Under these constraints, decisions taken by managers of business units can vary and differ depending on the manager’s and the company’s pursuit of goals and objectives. Proper economic analysis and use of appropriate techniques and tools are therefore mandatory for managers and decision makers. This module highlights the role of economics in business decision-making and how economics is relevant in other areas of management such as marketing and operations management. The module can be used to understand economic aspects of business problems and business environment using theories, tools, techniques and relevant case studies and examples. Basic skills of quantitative proficiency is required in order to understand pricing decisions techniques, variation of supply and demand, risk analysis, investment and the growth of the firm. This module provides students with a solid base of managerial economics study and practice.

Course Objectives

​​​​​​ECO340's academic aim is to introduce students to number of managerial concepts and theories of economics in order to understand and explain the behavior decision and decision-making of business firms and aspects of the market economy. 

 

It also develops the students' knowledge of economics as well as skills in problem-solving, decision making, and written and oral communication. ECO340 also aims to prepares students for business-economics concepts and making sense of the business-world. Thus, after studying the course, the students should be able to: 

1. Understand and apply a toolbox of fundamental concepts and theories of economics to guide managerial decision-making by individuals and business units.
2. Explain the nature and role of models and theories in economic analysis.
3. Explain the concepts of supply/demand/market equilibrium and their determinants.
4. Identify the main characteristics of different market types (perfect competition, monopoly and oligopoly) and predict price and output outcomes.
5. Apply economic models to for production and cost estimation. 
6. Identify and explain the challenges and opportunities for today's managers.​​
   

Course Outcomes

​A. Knowledge and understanding

A1 : Understand the economic environment that affect business strategies, business behaviour and managerial decisions in order to realize firms’ goals and objectives.

A2 : Identify the determinants and variation of supply and demand and their impact in the context of local economy.

A3: Understand the importance of production functions in managerial decisions.

A4: Understand the importance of cost in managerial decisions.

 

B. Cognitive skills

B1: Identify economic factors determining the firms’ decisions.

B2: Evaluate and interpret economic ideas, views and evidence.

B3: Analyse demand estimation and forecasting

B4: Identify the relation between production and cost

B5: Identify and explain issues related to pricing and output decisions

 

C. Practical and professional skills

C1: apply the economic way of thinking in order to identify microeconomic problems (market resources allocation, prices rise and fall, budgets allocation, production decisions...)

C2: Implement managerial decisions in high-risks environment and turbulent economies

C3: Apply key concepts and theories of economics to managerial decision making

C4: Implement appropriate pricing strategies and output decisions in different market types

C5: Use tools and techniques of economics to improve managerial decision making

 

D. Key transferable skills.

D1: Develop a broad and inclusive understanding of how the economic environment affects business strategies and decision making in domestic and global economy.

D2: Develop effective communication, both in speaking and writing to convey solid arguments while adapting the language approach to the relevant business situation and audience.

D3: Identify some of the key strengths and needs of their own learning and recognize opportunities to address these.

D4:  Effectively use information and communication technologies when analysing economic situations and using appropriate tools for managers’ decision-making. 

Course Title

Economic Development

Course Description

Economic development is the process of gradual improvement in the material well-being of individuals. At the macro level, development economics studies why some countries have high standards of living, while others do not. At the micro level, development studies the functioning of markets in low income countries, with the ultimate goal of addressing market failures and lifting individuals out of poverty. Almost all topics in economics have a counterpart in development economics. The context of developing countries proves to be challenging for conventional economic models due to the prevalence of market failures. The situation often requires a careful investigation of the plausibility of assumptions in a developing context. Based on that, the course will cover mainly, among other topics, analytical approaches to the economic problems of developing nations. Topics include deep-rooted and new directions in development economics thinking, the welfare economics of poverty and inequality, empirical evidence on who benefits from economic development, labour market models, and public policy evaluation.

Course Objectives

​​The aim of this course is to introduce students to

1. the theoretical foundations of development economics and also to recent advances in the use of empirical methods in the study of developing countries.

2. apply the tools of economic analysis to problems of growth, poverty, and environmental sustainability in developing countries.

3. analyze the economic, social, and environmental impacts of specific initiatives and promote development through policies and investment projects

4. use economic data to conduct development analyses such as growth diagnostics, poverty assessments, impact analysis of development projects, and environmental impact assessments

5. prepare the corresponding reports for international development agencies and policy makers. ​

Course Outcomes

​A. Knowledge and Understanding 

A1. Gain knowledge and understanding of the theories, 

       principles, historical trends, current issues and practices

       relevant to economic development.

A2.  Understand measurement of economic growth, poverty and inequality, agriculture and industrialization,

        population, education and human capital, health and

        nutrition, savings and credits; and trade and

        development.

A3. Understand what affects  economic growth, inequality and poverty. ​             

A4. Understand why do some countries achieve high levels of economic development and others do not.

A5. Understand the policies that government can implement to change the growth path of their countries


 

​B. Cognitive skills 

B1. Learn how to think systematically and strategically about aspects of economic development 

B2. Reflect on and begin to critically evaluate the aspects that affect economic development.

B3. Use conceptual frameworks to describe economic development and economic development policies and what needs to be done to implement these policies and to achieve development; particularly for developing countries. 


B4. Critically evaluate theories in relation to economic development and international setting with which they are familiar and the relative standpoints of others within different contexts;​


 

C. Practical and professional skills


C1. Evaluate the impact of economic development on the 

      country prosperity and international stand. 

C2. Demonstrate advanced professional and educational

      capabilities using appropriate interpersonal, written

       communication and critical thinking skills that are required 

      for economic development policies

.C3.  Apply theories and concepts relevant to economic

      development in all its dimension within local, regional and

       international contexts.  

C4. Develop knowledge, skills, attitudes and values

      necessary for economic development policies 

      implementation  particularly in developing struggling


      countries. 


 

D. Key/transferable skills

D1.Be creative and assertive in presenting ideas related to economic development and economic development policies.

D2.Articulate ideas and communicate effectively using appropriate theories pertinent to the concept of economic development in general and in particular economic development in developing countries.

D3.Communicate effectively, using economic vocabulary, both orally and in writing  and listen actively;

D4.Conduct research into economic development issues related to the course topics, either individually or as part of a team for projects/dissertations/presentations. This requires familiarity with and an evaluative approach to a range of economic data, sources of information and appropriate methodologies, and for such to inform the overall learning process.


​D5.Self-reflection and criticality including self-awareness, openness and sensitivity to diversity in terms of various aspects related to and affecting economic development; particularly in developing countries



 

Course Title

Economic Development & Contemporary Issues

Course Description

Economic development is the process of gradual improvement in the material well-being of individuals. At the macro level, development economics studies why some countries have high standards of living, while others do not. At the micro level, development studies the functioning of markets in low-income countries, with the ultimate goal of addressing market failures and lifting individuals out of poverty. Almost all topics in economics have a counterpart in development economics. The context of developing countries proves to be challenging for conventional economic models due to the prevalence of market failures. The situation often requires a careful investigation of the plausibility of assumptions in a developing context. Based on that, the course will cover mainly, among other topics, analytical approaches to the economic problems of developing nations. Topics include deep-rooted and new directions in development economics thinking, the welfare economics of poverty and inequality, empirical evidence on who benefits from economic development, labour market models, and public policy evaluation.

Course Objectives

​The aim of this course is to introduce students to 


1. The theoretical foundations of development economics and also to recent advances in the use of empirical methods in the study of developing countries. 
2. Apply the tools of economic analysis to problems of growth, poverty, and environmental sustainability in developing countries. 
3. Analyze the economic, social, and environmental impacts of specific initiatives and promote development through policies and investment projects
4. Use economic data to conduct development analyses such as growth diagnostics, poverty assessments, impact analysis of development projects, and environmental impact assessments
5. Prepare the corresponding reports for international development agencies and policy makers.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1. Demonstrate systematic knowledge and understanding of the
theories, principles, historical trends, current issues and practices 
 relevant to economic development. 
A2. Demonstrate systematic knowledge and understanding of     measurement of economic growth, poverty
and inequality, agriculture and industrialization, 
 population, education and human capital, health and 
 nutrition, savings and credits; and trade and 
development. 
A3. Demonstrate critical understanding of the policies that government can implement to change the growth path of their countries.   




B. Cognitive skills

At the end of the module learners will be expected to:
B1. Appreciate the potential uncertainty, ambiguity and limits of knowledge in aspects of economic development. 
B2. Critically evaluate the aspects that affect economic development. 
B3. Apply conceptual frameworks to describe economic development and economic development policies and what needs to be done to implement these policies and to achieve development; particularly for developing countries. 




C. Practical and professional skills

At the end of the module learners will be expected to

C1. As an independent learner, evaluate the impact of economic development on the country prosperity and international stand.  
C2. Demonstrate advanced professional and educational 
capabilities using appropriate interpersonal, written 
communication and critical thinking skills that are required  
or economic development policies
.C3.  Apply theories and concepts relevant to economic 
development in all its dimension within local, regional and 
international contexts.   
 

D. Key transferable skills 

At the end of the module, learners will be expected to:
D1. Create and evaluate ideas related to economic development and economic development policies. 
D2. Independently, articulate ideas and communicate effectively using appropriate theories pertinent to the concept of economic development in general and in particular economic development in developing countries. 
D3. Communicate effectively, using economic vocabulary, both orally and in writing and listen actively.
​

Course Title

English Communication Skills I

Course Description

As an integrated skills syllabus, EL111 continues to develop the communication skills – listening, speaking reading and writing- together with functions, vocabulary and grammar. However, special emphasis is placed on the two major skills of READING and WRITING through which structure, vocabulary, etc. can be integrated and developed. The course is learner-centered and seeks to introduce thematic topics which aim at developing critical thinking skills. It emphasizes the skill of reading through the application of learning strategies such as prior knowledge, scanning for specific information, skimming for main idea, and getting meaning from context. The course helps students to become more independent learners through extensive reading and writing practice.

Course Objectives

​​



1. Acquaint students with the four basic language skills of listening, speaking, reading and writing.
2.Have students practice all four skills through drilling, in-class work, home assignments, and online practice.
3.Placing extra emphasis on the two language skills of reading and writing.
4.Involve students in oral practice and allow them to take part in class activities to develop the skill of speaking.
5.Enable students to write reports, and well organized 3-paragraph essays.


By the end of the first course (i.e. EL111) students should be able to:
1. listen to and comprehend varieties of English discourse spoken at normal speed
2. speak correctly and fluently with reasonable pronunciation
3.communicate with ease and confidence on a variety  of daily topics as well as on topics related to university education, using appropriate structures and vocabulary.
4. read and understand a variety of English texts of varying length, complexity, and genres.
5. write different types of paragraphs (descriptive, narrative, argumentative, persuasive, cause and effect, comparison and contrast, definition, process) and different letter types (personal letters, letters of inquiry, letters of application, etc.) using appropriate punctuation marks, mechanics of writing, as well as cohesive devices. Eventually, students should be able to write a three-paragraph essay.
6. summarize different types of texts correctly and efficiently.​

Course Outcomes

​A. Knowledge and understanding

 At the end of the module, learners will be expected to: 
A1: Develop good understanding the four language skills. 
A2: Develop student’s knowledge and familiarize them with some basic concepts for improving language skills 


B. Cognitive skills 


At the end of the module, learners will be expected to:
B1: Develop awareness of the relevant strategies for improving each language skill 
B2: Develop awareness of the relationship between all four language skills


C. Practical and professional skills 


At the end of the module, learners will be expected to: 
C1: Produce well-written reports and well- organized 3-paragraph essays on different writing functions and purposes
C2: Read short 1-2 page texts with understanding and reasonable comprehension 


D. Key transferable skills 
D1: Demonstrate ability to read texts with understanding, while using some key reading strategies and techniques like scanning and skimming. 
D2: Write 3-paragraph essay with cohesion and coherence.​

Course Title

English Communication Skills 2

Course Description

This course complements and builds upon English 111. It particularly seeks to develop the reading, writing, listening, and study skills which students need in order to meet the demands of distance learning university education. This course is based on New Headway Plus Series from Oxford University Press. A new two-level advanced course, New Headway has a thematic syllabus that invites learners to talk and write about stimulating topics while developing critical thinking skills and learning strategies. The twelve units in each book are based on high-interest themes such as memorable moments, odd jobs, conflict resolution, biological clocks, and humor. Progress checks every three units consolidate key language, present test-taking strategies, and provide useful practice for standardized tests.

Course Objectives

​​



​1. This course complements and builds upon English 111. 
2. It particularly seeks to develop the reading, writing, listening, and study skills that students need in order to meet the demands of Blended Learning university education.

Course Outcomes

By the end of the course (i.e. EL112) the student should be able to:​

1. ​Demonstrate understanding of any given reading passage by responding correctly to its tasks and activities individually or in groups and show knowledge and understanding of the learned reading strategies. 
2.Recognition of the various “meanings" of words to reach a better understanding of the context and the written word and reveal awareness of appropriate language structures and vocabulary items suitable for different contexts and situations. 
3.Search for and collect specific data related to the topics under discussion and draw conclusions for the discussed topics based on the collected data and analyzed information.
4. Improve analytical and critical thinking skills through the identification of possible “meanings". 5.Communicate in English orally and in writing on diverse occasions and give oral presentations using power points, flipcharts, pictures, role plays, etc. to discuss what has been read orally.
6. The ability to work in a group and individually to identify problems in specific topics and provide creative solutions.​

Course Title

Principles of entrepreneurship for non-specialists

Course Description

Providing students with concepts and tools that help them learn about the principles of entrepreneurship, its importance, and the steps for establishing and managing small projects, in addition to introducing students to the steps necessary to establish a small-sized private project through the following main methods: Developing students’ ability to apply the concepts necessary to start a project in business reality Improve students' ability to use business creation tools such as business plan and business model Applying technological tools in entrepreneurship through projects that are discussed within interactive groups.

Course Objectives

​



​​​1. Knowledge of the basics and principles of entrepreneurship and their practical applications 
2.Developing the concept of self-employment culture 
3.Determine the appropriate path for the project and take advantage of the available opportunities 
4.Identify the most important characteristics of an entrepreneur and how to develop them 
5. Identifying the most important bodies that support entrepreneurs 
6. Finding opportunities for successful projects and comparing them using modern scientific methods 
7. Identifying the procedures and legislation regulating business establishments 
8. Acquiring and developing entrepreneurial project management skills​​

Course Outcomes

​A. Knowledge and Understanding


A1: Explain the fundamental principles and concepts of entrepreneurship and their importance in the business world..
A2: Articulate the role and significance of entrepreneurship in economic development and innovation.
A3: Describe the necessary steps and procedures for establishing a small-sized private project, including legal, financial, and operational considerations.


B. Cognitive Skills


B1: Generate and evaluate viable business ideas for small projects.
B2: Assess the feasibility and potential success of new business ventures using appropriate analytical techniques.
B3: Develop an entrepreneurial mindset that fosters innovation, risk-taking, and problem-solving in business contexts.


C. Practical and Professional Skills


C1: Develop comprehensive business plans that outline the strategy, objectives, and financial projections for a small business.
C2: Create effective business models that detail the value proposition, customer segments, revenue streams, and key activities of a new business venture.
C3: Demonstrate the ability to manage the day-to-day operations of a small business, including marketing, finance, and human resources.


D. Key Transferable Skills


D1: Utilize business creation tools ​, market research, and financial forecasting to support business planning and development.
D2: Prepare to face real-world challenges in entrepreneurship by applying theoretical knowledge to practical situations through case studies and projects.
D3: Apply entrepreneurial concepts and methodologies in practical scenarios to initiate and manage small projects.​​

Course Title

Professional Communication Skills for Business Studies

Course Description

Personal and corporate success in business relies on effective communication. Communication Skills for Business and Management will help you acquire skills to distinguish you from your peers. This key introductory Level 1 course is practical and will empower you to undertake more insightful case-study analysis, write successful essays, and produce powerful reports. From proposals to emails, you’ll work with a wide range of texts from business studies courses and the wider business world, deepening your knowledge and developing your written communication skills - helping you to succeed in both business studies and business generally.

Course Objectives

LB170’s design will be relevant for students from OUBS Openings to Level 2 courses.  Students’ confidence, performance and progression potentials will be enhanced and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates.   The emphasis in the course is on processes and practices (the ‘skills’) of communication rather than on content in a ‘traditional’ academic sense. As such the course reverses the balance present in other OUBS courses where communication skills are fore grounded but are always at the service of the course content and consequently occupy a less significant position in the learning outcomes.    The model of communication skill development outlined above is a positive rather than a deficit model. It draws on current thinking about literacy development in which a more traditional skills development model which treats communication as an all-purpose set of skills with universal application is overlain, firstly, with a model that places literacy in context and sees literacy practices as situated within particular spheres of activity (in this case, business, broadly, and business studies more specifically). Secondly it draws on a model that highlights the ideological and personal investment that come into play when individuals and organisations engage in communicative acts.​​

Course Outcomes

A. Knowledge and understanding

A1: Can understand and use familiar everyday expressions and Phrases aimed at the satisfaction of needs of a concrete type.The internal and external factors affecting business organisations and their stakeholders.

A2: understand sentences and frequently used expressions related to areas of most immediate relevance in one’s major such as the operation and management of the HR function of a business organisation.

 

A3: Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options. 

A4: Can understand a wide range of demanding, longer texts, and recognize implicit meaning. Such as the operation and management of the marketing function of a business organisation.

 

B. Cognitive skills

B1 After studying the course, the student will have developed the language they need to exercise the following thinking and communication skills and have developed a critical perspective on this language in the light of a range of alternative, available language and communication practices:

B2: recognize, compare and contrast different ways of analysing business case studies and other material about contemporary business practice.

B3: apply their knowledge in the analysis of practical business problems and issues.

B4: recognize, compare and contrast different interpretations of and approaches to practical business problems and issues.

 

C. Practical and professional skills

C1: analyse work-related cases and situations to identify problems in the organization and management of a functional area.

C2: identify and communicate potential solutions based on knowledge of theory and apply it to their own work situation. 

C3: related the communication skills needed for academic study to those needed in the workplace.

 

D. Key transferable skills.

D1: Read and précis written text materials for key salient points.

D2:  communicate effectively in writing, showing recognition of audience and purpose.

D3: select data, information and ideas from different sources and present in an appropriate fashion to support an argument.

D4: identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.

Course Title

Principles of Management I

Course Description

MGT111: Principles of Management I is a level 1 common introductory module –for all tracks- rationale is to educate student with the basic information and principles of different topics in management including evolution of management, organization environment and culture, also the main functions of management; planning, organizing, leading and control, this will aid in laying down the foundation for business students to firstly, understand a variety of management topics and functions, secondly to prepare students along with all other common level 1 modules for more advanced knowledge and skills needed for next levels of specialization.

Course Objectives

​The purpose of this module is to introduce the student to a variety of management models and theories, as well as to begin to improve their critical thinking abilities, while aiding in acquiring strong investigation, analytical, and evaluation skills. The module's objectives are to educate students to alternative psychological and social science theories as well as key arguments in understanding traditional and modern organizations. Students will be encouraged to consider and evaluate various methods to comprehending work and organizational procedures.

​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Describe the functions of management and how to be an effective manager.
A2: Understand the elements of organizational environments and its challenges, organisational structure and culture.
A3: Identify keys of strategic management planning, principles of setting goals, and achieving competitive advantages.
A4: Explain how and why companies develop control systems and how teams and teamwork can contribute to organisation effectiveness.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Knowledge of ways managers can manage different organisation levels and respond to challenges.
B2: Analyse how companies plan, coordinate and control effectively and achieve competitive advantages.
B3: Apply conceptual knowledge of managing human resource, leading and effectivity control people and processes.




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Reflect on skills needed to be an effective manager.
C2: Analyse keys to effective implementation of strategies, mechanisms for coordinating work tasks and leading.
C3: Manage teams how to motivate people and develop control systems.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Gain knowledge and skills to communicate effectively about ethical issues and implications of management practices surrounding corporate social responsibility.
D2: Recognize how successful managers achieve competitive advantages and how to use organisation culture to overcome challenge and achieve the desired outcome.
D3: Acquire skills to be effective decision maker and how to be a better leader. ​

Course Title

Principles of Management II

Course Description

MGT112: Principles of Management II is a level 1 common introductory module –for Management track- elective for all other tracks. Rationale is to educate student with the basic information and principles of different topics in management including organizational behaviour, globalization, international trade, and global monetary systems, these topics along with MGT111 will prepare students with fundamental and foundational basis for management specialisation.

Course Objectives

​The aim for this module is:




To educate about what is meant by organization and human behaviour and its importance.


To be able to use valuable information especially in the human behaviour to the benefit of the organization and the human resource.


To be able to analyse the various situations where human interaction exists and influence the outcome in local and global markets.


To be able to describe how people behave under different conditions and understand why people behave as they do.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand the concepts of organization and employee behaviour and team dynamics. 
A2: Gain knowledge of negotiation techniques and how to resolve conflicts and the importance of organizational culture. 
A3: recognize the main drivers of globalization and international trade theories. 
A4: identify the different theories of foreign direct investment and explain exporting, importing, and countertrade. 





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Describe factors that directly influence employee's behaviour and performance, how it affects teamwork. 
B2: Understand the importance of organizational culture, negotiation, and how to resolve conflicts. 
B3: Articulate the changing nature of globalization, how to benefit of international trade theories and foreign direct investment tools. 





C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Analyse team processes influence team effectiveness and structural approaches to conflict management. 
C2: Compare and contrast strategies for merging organization cultures and how it is affected by globalization. 
C3: Analyse implications that international trade theory holds for management practices. 





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Acquire skills to identify the implications for managers’ foreign direct investment, exporting, importing, and countertrade. 
D2: Gain skills of managing teams, negotiation, and resolving conflicts in the workplace.​

Course Title

Introduction to Management Information System I

Course Description

Introduction to Management Information System will educate students how technology and development in information and data are fundamentally changing business. It also helps student to identify organisation’s strengths and weaknesses to enable operational efficiency and business decision making using management information systems methods and techniques. In data driven world, this model is essential for business students because it enables them to solve problems and create new opportunities using technology and data. Additionally, it prepares students, alongside other common level 4 modules, for acquiring advanced knowledge and skills required for further specialisation.

Course Objectives

​​​The objective of this module is to highlight the importance of Management Information Systems (MIS) in shaping business processes, formulating development strategies, and creating competitive advantages. It covers a range of MIS aspects, including business values, concerns, and ethics, to enhance critical thinking, evaluation skills, and decision-making abilities. Topics covered include the challenges companies face with MIS solutions, the role of MIS in enabling business communication, decision support systems, executive information systems, e-business models, information ethics, and information security. The module aims to develop students' knowledge and skills in MIS, decision-making, problem-solving, e-business, and information ethics and security principles.

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Describe the information age, strategic analysis, and competitive advantage within a business context.
A2: Understand decision-making process, measuring MIS project success, utilising support systems, business processes, and process modelling.
A3: Understand business intelligence, data base and information management, the advantages of e-business, the e-business models, and the e-business tools for connecting and communicating.
A4: Explain relationships, information security policies' role, and examples of primary security areas.

B. Cognitive skills

At the end of the module learners will be expected to:
B1: Identify Information Systems in Global Business Today and Global E-Business and Collaboration.
B2: Acquire detailed knowledge of various types of information systems and their role in Collaboration and Organisation Strategy.
B3: Evaluate the impact of disruptive technologies, the internet, and e-business processes, organisational structures, and opportunities.
B4: Differentiate between the various categories of wireless networks and identify the associated security challenges


C. Practical and professional skills



At the end of the module, learners will be expected to:

C1: Reflect on different operational, managerial, and strategic support systems.

C2: Distinguish critical success factors and how to use them to measure the success of MIS projects.

C3: Compare types of Business Intelligence. 

C4: Analyse how managers can use strategic support systems for E-Business and Collaboration.


D Key transferable skills 


At the end of the module, learners will be expected to:
D1: Gain knowledge on conducting Organisation Strategies and utilising value chain analysis for adding value in business contexts.
D2: Acquire skills on how to explain the value of business processes for a company and differentiate between customer-facing and business-facing processes.
D3: Describe the e-business tools for connecting and communicating.
D4: Recognise understanding and skills of the policies an organization should implement to protect themselves.

Course Title

Introduction to Management Information System II

Course Description

MIS112 builds upon the foundational knowledge acquired from MIS111 Introduction to Management Information Systems I, providing students with an enhanced understanding of various topics. The module covers project management, project planning diagrams, outsourcing, the systems development life cycle, managing knowledge, ethical and social issues in information systems, supply chain management, technologies reshaping the supply chain, leveraging them for business advantages, and business intelligence, including data warehousing and blockchain in distributed computing. Those topics will expand the boundaries of knowledge on the domain of management information system and prepare them to handle more advance module on the MIS track.

Course Objectives

​MIS112 module: This module aims to provide a comprehensive understanding of the advantages of the application of MIS in Business world, its significance in supporting operational efficiency and driving agile transformations. Additionally, it emphasises the importance of constructing sustainable MIS infrastructures that align with environmental goals and introduces the concept of utility computing. The objectives include acquiring knowledge in data quality management, leveraging relational databases for business advantages, exploring business intelligence techniques, delving into data warehousing principles, and examining the potential of blockchain technology. Furthermore, the module covers key aspects such as supply chain management and its technological implications, the benefits of Operational Excellence and Customer Intimacy and Enterprise Applications, Enhancing Decision Making, project management methodologies, Building Information Systems, E-Commerce: Digital Markets, Digital Goods and Ethical and Social Issues in Information Systems.​

Course Outcomes

​A. Knowledge and understanding


At the end of the module, learners will be expected to:
A1: Understand the significance of a solid MIS infrastructure, its role in supporting operations and facilitating change, as well as the importance of building sustainable MIS infrastructures and the concept of utility computing.
A2: Explain data quality, relational database management systems, and their advantages for businesses. Additionally, gain knowledge about business intelligence, , and blockchain in distributed computing.
A3: Illustrate supply chain management, technological advancements in the field, customer intimacy, and its integration with organization decision making.
A4: Understand the systems development life cycle, software development methodologies (waterfall and agile), project management, and outsourcing projects.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Distinguish the types and components of MIS infrastructures, illustrate the environmental impacts of MIS, and discuss the factors involved in building sustainable MIS infrastructures.
B2: Explain the core and extended areas of managing project. 
B3: Comprehend the system development life cycle and different development methodologies.
B4: Differentiate ethical principles, security policy planning, and knowledge of primary security areas.



C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Analyse the characteristics of an agile MIS infrastructure.
C2: Distinguish practical and professional skills in the primary business applications E-commerce and digital markets.
C3: Analyse the current technologies integrated by organizations and their impact on Ethical and Social Issues in Information Systems.
C4: Depict the primary project managing and identify the different types of Knowledge management.



D Key transferable skills 

At the end of the module, learners will be expected to:
D1: Gain knowledge and skills to understand MIS infrastructure types, identify areas of information MIS infrastructure, describe characteristics of agile MIS infrastructure, recognise environmental impacts of MIS, and explain components of sustainable MIS infrastructures. 

D2: Recognize and describe how to enhance Decision Making. Acquire knowledge and skills in manipulating data using a relational database system and utilising it for business intelligence. 
D3: Acquire skills to analyse and evaluate information system and assess decision making and critical analysis. 
D4: Describe the phases of the systems development life cycle, software development methodologies, and project management, including reasons for project failure and success.

Course Title

Relational database Management Systems

Course Description

Relational Database Management Systems is a level 5 course that provides students with a comprehensive understanding of relational database management systems, which is the main part of information systems and mandatory for various business processes, which makes the module mandatory for MIS studies.

Course Objectives

​​



This course aims provide relational database skills and theories understanding. The course cover topics like:
• Relational model.
• Structured Query Language (SQL).
• Database design and Entity Relationship diagram (E-R Diagram).
• Indexing and Hashing.
• Application design and development.
Upon the completion of the course student will understand database theory and practice.​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1: Obtain knowledge of the purpose of database systems and their history.
A2: Understanding of the fundamentals and techniques associated with relational database management.
A3: Understand principles of data management to database design, implementation and administration.
A4: Build knowledge of the process of development of relational database.
A5: Demonstrate understanding of the Structured Query Language (SQL), SQL data definition and basic structure of SQL queries. 

B. Cognitive skills



At the end of the module learners will be expected to:
B1. Build queries that retrieve and manipulate data stored in database.
B2. Design databases using the entity relationship (E-R) model and diagram.
B3. Distinguishes between basic objects, called entities, and relationships among these objects.



C. Practical and professional skills



At the end of the module, learners will be expected to:
C1. Create and manage relational database including extracting and manipulating data from the database content.
C2. Analyse database designing issues and provide solutions through suitable design techniques.
C3. Transfer developed relational model and E-R diagrams into a practical database using RDBMs





D Key transferable skills 

At the end of the module, learners will be expected to:
D1. Ability to understand business requirements to build a solution using relational database management knowledge. 
D2. Ability to learn from external resources and software documentation to develop a database solution. 
D3. Communicate effectively in writing about databases technologies, using appropriate notations and terminology.

Course Title

Programming for Business Studies

Course Description

Programming for Business Studies is a level 5 model that provides students with the understanding and basic skills that enable them to use Python programming language to solve business problem. Programming knowledge and skills using language like python is also important for MIS student in the development of systems or processing and analysing data. This module is a key to many other topics that will be handled in next levels, such as business intelligence and system analysis and design. It also complements other topics at the same level, like the database management system.

Course Objectives

​​



This module aims to:

• Introduce the students to beginner level of programming.
• Learn the importance of Python programming language in business application.
• Describe how Python will be part of further levels of study and career.
• Develop the knowledge and skills that enable the students to use Python programming language to solve problems.
• Learn problem-solving skills: understanding problem requirements, dividing problems into smaller pieces, developing algorithms to solve problems and implementing those algorithms in code.​

Course Outcomes

​A. Knowledge and understanding


At the end of the module, learners will be expected to:
A1: Gain knowledge of computers, development environments, programming languages and the importance of python for business studies.
A2: Develop understanding for basics of Python programming language.
A3: Understand flow control and control statements like if, if...else and if...elif...else and iteration in python using for and while statements and where to use them.
A4: Understand the basic python data structures, lists, tuples, dictionaries, and sets.
A5: Understand the notions of data files and sources of data.
A6: Demonstrate understating for the concepts of Object-Oriented Programming and its importance. 


B. Cognitive skills​

At the end of the module learners will be expected to:
B1: Utilise obtained problem-solving skills: understanding problem requirements, dividing problems into smaller pieces, developing algorithms to solve problems, and implementing those algorithms in code.
B2: Demonstrate conceptual understanding of use case of Python programming language to support business.
B3: Understand the data hierarchy from bits to databases.



C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Understand the fundamentals of Python, including data types, arithmetic operators, comparison operators, and functions.
C2: Execute statements to control the flow of the program.
C3: Create, store, retrieve and manipulate data using Python basic data structures. 
C4: Read, write and update files from common formats like CSV and JSON.
C5: Create custom classes and objects of those classes.

D. Key transferable skills 



At the end of the module, learners will be expected to:
D1: Understand how to resolve development issues through reading external resources like Python documentation.
D2: Solve problems and demonstrate critical thinking.
D3: Ability to self-learning to improve obtained programming skills and knowledge. 

Course Title

Project Management

Course Description

This Module is a socio-technical view of project management. The Module provides a holistic view that focuses on both technical and social dimension and how they interact to determine the fate of projects. The Module develops the knowledge of various types of projects practiced in business environment including the concepts, tools and techniques, which are useful in a new-project situations and formal project management process to gain a competitive advantage. This module provides a valuable guide and reference when dealing with typical problems that arise in the course of a project. The module has been designed to encourage and develop greater critical analytical skills. Significant amount of the right balance of real-world examples, cutting-edge theory, and practical exercises have been embedded to develop the students’ analytical, problem-solving skills and effective project managers’ skills.

Course Objectives

This Module aims to develop knowledge of various types of projects in current business organisations. The students will learn the different stages involved in the conception and implementation of projects, writing project proposals, carry out feasibility studies, organising and managing project teams, understand the role of project management in business organisations, project planning and scheduling, project finance, effective information and stakeholder management, contractual arrangements, and project supervision

Course Outcomes

A. Knowledge and understanding

A1. Demonstrate the ability to manage scope, schedule, cost, and quality for successful project outcomes.
A2.  Apply the principles of effective management to manage projects and project teams.
A3.  Analyse the effectiveness and appropriateness of planning and control tools.
A4. Analyse the importance of project management in business organizations
A5. Demonstrate critical understanding of the different types of projects and apply appropriate project management techniques.


B. Cognitive skills

At the end of the module learners will be expected to:
B1. Appreciate the potential uncertainty, ambiguity and limits of knowledge in business studies.
B2. Synthesise material from a variety of sources, analysing and evaluating different perspectives, identifying biases and hidden assumptions.
B3. Classify, recognise, and organise material in distinct and relevant categories.
B4. Construct, defend and evaluate an argument, using relevant evidence, giving reasons for conclusions.



C. Practical and professional skills

At the end of the module, learners will be expected to:
C1. Transfer and use relevant key professional project managers’ skills to workplace context.
C2. As an independent learner, use specific knowledge, analytic skills, and methods, rooted in the different disciplines as a strong basis for work in many professions.
C3. Critically engage with the underlying challenges and problems facing a business. 
C4. Recognise and evaluate conflicting arguments, including recognising the significance of different value positions in these






D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1. Acquire interpersonal skills of effective listening, negotiating, persuasion and presentation.
D2. Independently conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. 
D3. Collaborate with others, self-awareness, openness, and sensitivity to diversity in terms of people, cultures, business and management issues.
D4. Acquire skills of learning ,developing a continuing appetite for reflective, adaptive, and collaborative learning.

Course Title

Business Intelligence

Course Description

Business Intelligence: In data driven markets, it is critical for business graduates to understand how business leaders make decisions through data analysis using technology. MIS331 is a level 6 module that study Business intelligence, which is using technology to gather, store and analyse data to build knowledge that enable executives and managers to predict the future of business and industry and making informed decisions. During their education on the MIS track, students collected business knowledge in fields like marketing and economics, besides technical skills like programming and database design and management.

Course Objectives

​



This course discusses a collection of computer technologies that support managerial work mainly, decision making. These technologies have had a profound impact on corporate strategy, performance, and competitiveness. Collectively, these technologies are called business intelligence, business analytics, and data science.
This course aim to explain how managers and executives are employing their techniques to improve business performance and services.
This course also aims to enable learners to understand the role of information technology in decision making.
It also explains the evolution of business intelligence, analytics, and data science.
From the perspective of MIS, this course bridge the business knowledge with the technical skills and provides the use case where the two domains come together.


​

Course Outcomes

​A. Knowledge and understanding


At the end of the module, learners will be expected to:
A1: Understand the need for computerised support of managerial decision making and its evolution
A2: Describe the business intelligence (BI) methodology and concepts
A3: Understand the different types of analytics and the analytics ecosystem
A4: Understand the basic definitions and concepts of data warehousing and its role in decision support
A5: Describe text analytics and its application areas and understand the need for text mining
A6: Learn what Big Data is and how it is changing the world of analytics
A7: Comprehend Future Trends, Privacy and Managerial Considerations in Analytics



B. Cognitive skills


At the end of the module learners will be expected to:
B1: Analyse the nature of data as it relates to business intelligence (BI) and analytics.
B2: Utilities data integration and the extraction, transformation, and load (ETL) processes.
B3: Interpret the methods of Descriptive Analytics, Predictive Analytics and Perspective Analytics and how they integrate with each other.
B4: Identify key characteristics of a successful data science professional.




C. Practical and professional skills


At the end of the module, learners will be expected to:
C1: Utilise the tools and methods of business intelligence and analytics on real world data to extract knowledge and support decision making.
C2: Learn methods of data gathering and data preparation.
C3: Perform business performance management (BPM).
C4: Know the process of carrying out a text mining project.

D Key transferable skills
At the end of the module, learners will be expected to:

D1: Ability to expand knowledge based on external resources.
D2: Ability to integrate skilled and knowledge gained from other courses.
D3: Describe the organisational impacts of analytics applications.
D4: Communicate business reports clearly in verbally, written or visualised. 

Course Title

System analysis and design

Course Description

System Analysis & Design introduces the students to the principles and practices of system analysis and design. Students will be presented with the methods used by experts to maintain information systems that perform business function. This course also explains the role of the systems analyst in the process and provides an overview of the various methodologies, tools, and techniques used in the process. MIS332: System analysis and design is a level 6 module. Students will build on previous knowledge and combine what they learned during their studies on MIS track.

Course Objectives

​This module aims to provide students with a framework for defining and meeting business requirements with technological solution. The module will take students through sufficient concepts that bases on each other to build information systems. Also, the module will put together previous concepts from the MIS track. For instance, students will discover how programming skills or database design and management knowledge take a part in the process of systems design and implementation.​

Course Outcomes

​A. Knowledge and understanding


At the end of the module, learners will be expected to:
A1: Define information systems analysis and design, the system development life cycle (SDLC) and the role of systems analyst.
A2: Explain outsourcing and the different sources of software.
A3: Understand the process and requirements of managing information systems project.
A4: Understand the logical modelling of processes through studying examples of data-flow diagrams.
A5: Concisely understand each of the following data-modelling concepts: conceptual data model, entity-relationship diagram, entity type, entity instance, attribute, candidate key, multivalued attribute, relationship, degree, cardinality, and associative entity.
A6: Understand the importance of databases and the principles of database design.
A7: Describe the processes and methods of system implementation and operation such as coding, testing, and installing an organisational information system and outline the deliverables and outcomes of the process. 



B. Cognitive skills

At the end of the module learners will be expected to:
B1: List and describe the skills and activities of a project manager during project initiation, project planning, project execution, and project closedown.
B2: apprehend the process of identifying and selecting the project and its scope and asses its feasibility.
B3: Explain the process of designing interfaces and dialogues, and the deliverables for their creation.

​

C. Practical and professional skills



At the end of the module, learners will be expected to:
C1: Define system requirements according to business needed and problems to solve using different tools and methods.
C2: Draw data-flow diagrams following specific rules and guidelines that lead to accurate and well-structured process models.
C3: Ask the right kinds of questions to determine data requirements for an information system.
C4: Apply the general guidelines for interface design, including guidelines for layout design, structuring data-entry fields, providing feedback, and system help.



D Key transferable skills 



At the end of the module, learners will be expected to:
D1: Build a framework to understand the business requirement and solve them using technology.
D2: Communicate to define business problem and system requirements. 

Course Title

Principles of Marketing I

Course Description

MKT111: Principles of Marketing I is a level 1 common–for all tracks-introductory module rationale is to educate student with the basic information and principles of different topics in marketing including evolution and role of marketing, analysing the marketing environment, also the main functions of marketing; segmentation, targeting and positioning, also marketing tools such as the 7 Ps, supply chain, this will aid in laying down the foundation for business students to firstly, understand a variety of marketing topics and functions, secondly to prepare students along with all other common level 1 modules for more advanced knowledge and skills needed for next levels of specialization.

Course Objectives

​The purpose of this module is to introduce the student to a variety of marketing models and theories, as well as to begin to improve their critical thinking abilities, while aiding in acquiring strong investigation, analytical, and evaluation skills.

The module's objectives are to educate students to alternative psychological and social science theories as well as key arguments in understanding traditional and modern organizations and how it works in the market. Students will be encouraged to consider and evaluate various methods to comprehending work and organizational procedures.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand the role of marketing and how it engages in the micro and macro environment 
A2: Describe how marketers segment the market, target customers, and position the company in the market. (product, price/promotion, and place). 
A3: Understand the marketing mix and how to be used as a tool to market products or services.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Gain knowledge of how marketers create value for customers through products and services while identifying various social trends and technologies. 
B2: Articulate the differences among targeting strategies and value propositions. 
B3: Distinguish between the different consumer's products/services, pricing strategies, direct and indirect marketing channels, and various integrative communication channels.





C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: Analyse the marketing environment, how firms determine segments, and its attractiveness. 
C2: Apply the marketing mix including product mix, pricing concepts for capturing value, supply chain management, and marketing communication channels.





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Gain the skill of analysing the market, components, environment, and its impact. 
D2: Acquire the skills of implementing various strategies of positioning a product/service, pricing, and communicating with customers.

Course Title

Principles of Marketing II

Course Description

MKT112: Principles of Marketing II is a level 1 common introductory module –for Marketing track- elective for all other tracks. Rationale is to educate student with the basic information and principles of different topics in marketing including digital marketing, conscious marketing, corporate social responsibility, ethics, consumer behaviour, global marketing, marketing research, and these topics along with MKT111 will prepare students with fundamental and foundational basis for marketing specialisation.

Course Objectives

​The purpose of this module is to introduce the student to a variety of marketing models and theories, as well as to begin to improve their critical thinking abilities, while aiding in acquiring strong investigation, analytical, and evaluation skills.


The module's objectives are to educate students to alternative psychological and social science theories as well as key arguments in understanding traditional and modern organizations, as well as consumers and how all stakeholders trade in the market. Students will be encouraged to consider and evaluate various methods to comprehending work and organizational procedures.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand digital marketing, its framework, corporate social responsibility, and ethics. 
A2: Gain knowledge about consumer behaviour, the buying process, and factors affecting the consumer decision process. 
A3: Understand global marketing various market entry strategies and identify the steps of marketing research processes. 
A4: Describe how the marketing of services defers from the marketing of products and its strategies.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Describe of drives of social medial engagements and what constitutes marketing/s greater purposes. 
B2: Articulate the differences between functional and psychological needs and their effect on consumers. 
B3: Identify similarities and differences between domestic marketing strategy and global marketing strategy while examining characteristics of marketing analytics. 





C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Analyse drivers to digital marketing, how it helps various stakeholders and how it affects their buying process. 
C2: Apply conceptual knowledge of domestic and global marketing strategies through marketing research processes and use of marketing mix. 





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Acquire skills of digitalizing marketing strategies and how to influence consumer buying decisions. 
D2: Gain the skills of applying domestic and global marketers strategies and how to analyse markets.

Course Title

Digital Marketing

Course Description

This module addresses the distinctive challenges integral to the Digital Marketing in a variety of modern business. In this course, students get an introduction to the fundamental principles of online marketing (e marketing and social-media) both with theory and with practical trainings. Students will build upon pre-acquired knowledge from other marketing courses.

Course Objectives

​​This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students’ pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing; 


• Understand the nature and concepts of Digital marketing and apply online marketing tools, instruments and principles through theory and case studies.
• Understand the importance of online marketing and social media to a company’s’ overall marketing plan in contemporary marketing.
• Understand the importance of Content management in case of digital marketing.
• Understand internet users and identify profitable E-Marketing strategies, Such as (mobile marketing , social media marketing , Digital transformation and mobile marketing)
• Review current practices in electronic marketing especially  after COVID-19 Speeded up the digital transformation and digital education.
• Understand the marketing effectiveness of web based marketing approaches.
• Learn how to use the internet as a research method and learn and practice how to publish information on the internet.
• Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.
• Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.
• Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.
Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.

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Course Outcomes

​

A. Knowledge and understanding

At the end of the module, learners will be expected to develop and demonstrate the following knowledge and understanding:


A1: Evaluate the role and implications of digital methods within marketing. 
A2: Evaluate examples of contemporary electronic marketing methods such as Social media , mobile application , search engine and websites. 
A3: Appreciate the marketing implications of Creating and managing the visual content  from e- marketing perspective. 
A4: Evaluate the advantages and limitations of different approaches to Web based marketing including text and information based pages, virtual worlds, interactive graphics and animation.

 


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Provide a theoretical and practical basis for critically assessing the range of e-marketing tools as well as their advantages and disadvantages. 
B2: Evaluate the advantages and limitations of virtual worlds, interactive graphics, animations and social media.


B3: Evaluate the impact of digital marketing strategies on consumer decision making.


B4: Evaluate the advantages and limitations of digital transformation in Business. 







 

C. Practical and professional skills

 

At the end of the module, learners will be expected to:
C1: Have developed market awareness of E-marketing issues 
C2: Analyse e-marketing cases and identify organizational challenges in developing responses relevant to the environment.
C3: Apply course concepts to students’ own interactions with organisations and life experiences.
C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activities







 

D. Key transferable skills

 

At the end of the module, learners will be expected to:
D1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.


D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning.


D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas. 


D4: Identify some of the key strengths and needs of their own learning and identify opportunities

Course Title

Service Marketing

Course Description

This module addresses the distinctive challenges integral to the marketing of services in a variety of modern business. Settings emphasis on distinctive features of service management and marketing, in addition to the theories, instruments, and strategies required to tackle them. Aspects of relationship marketing and the new service‐dominant logic of marketing will also be covered.

Course Objectives

​​This is a compulsory module in the marketing track. The module is designed to give learners a broad understanding of the key concepts and business practices in service marketing. The module provides an overview of the nature and scope of services marketing and its role in achieving business objectives. The module aims to:

 Provide learners with a clear understanding of the concepts and business functions of services marketing 

 Give learners an overview of the environmental factors which influence services marketing decisions

 Introduce learners to the need to develop an appropriate services marketing mix and identify and analyze the various components of the services marketing mix

 Familiarize learners with the role of marketing to service providers.

 Appreciate the challenges embedded in marketing and managing services and study the tools and processes to respond to these challenges.

 Evaluate the key issues required in managing customer satisfaction and service quality

 Appreciate the role of employees and customers in service delivery, customer satisfaction and service quality.

Understand the critical aspects of service businesses such as managing supply and demand, relationship management, and the overlap in marketing/operations/human resource systems.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to: develop and demonstrate the following Knowledge and understanding :
A1. Differentiate between product and service characteristics, and know how this can be used to establish competitive advantage for a firm.
A2. Understand why the application of the marketing mix in a service environment is built up from the interaction  between customers and their suppliers.
A3. Develop an understanding of the links between the service providers (people), the procedures (processes), and the physical evidence of the service offering.
A4. Understand service quality management as the basis for developing customer satisfaction and develop skills in service quality problem diagnosis and service improvement.


 

B. Cognitive skills

At the end of the module learners will be expected to:
B1. Use critical analysis to perceive service shortcomings in reference to create service excellence; 
B2. Provide a theoretical and practical basis for assessing service performance using company examples; 
B3.Identify and discuss characteristics and challenges of managing service firms in the modern world using cultural implications; 
B4. Discuss key linkages between marketing and other business functions in the context of designing and operating an effective service system. 

 

C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Integrate course concepts into individual performance to become better customer service representatives in the service environment.
C2: Analyse work-related cases and situations and identify organizational challenges in developing responses related to the environment.
C3: Apply course concepts to students’ own interactions with organisations and life experiences.
C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activities.

 


D. Key transferable skills

​At the end of the module, learners will be expected to:
D1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.
D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning 
D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas. 
D4: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.

Course Title

Managing Technology and Innovation

Course Description

Management of technology is a difficult and complex process, but it is an issue that faces all firms today. It involves the handling of technical and social issues in a broad spectrum of functional areas including manufacturing, design, development, information, processing, construction, pollution, violence, and so forth. Management of technology and innovation is concerned with developing and enhancing the capabilities of individuals and the characteristics of institutions to match the potential benefits, to contain the hazards resulting from technological change and also to find new ways to compete and survive.

Course Objectives

​​​The aim of this module is to familiarize students with an integrative approach to the management of technology and innovation.  It introduces the concept of MTI and examines internal innovation planning, implementation and evaluation and control. It also introduces building the capabilities necessary for MTI success. The course provides students as well with a clear understanding and appreciation of innovation dynamics both within and across firm’s boundaries. By drawing from state-of-the-art innovation literatures as well as the extensive use of in-depth case study materials, the course analyses opportunities and challenges related to creating, sustaining, managing innovation and most of all integrating strategy and technology, with a specific focus on technology-based organizations.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Demonstrate critical understanding of the mission and purpose of the workplace and the environment in which it operates
A2: Demonstrate previous knowledge and understanding gained from workplace practice and relate this to relevant management theory.​


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Apply appropriate technology and/or MIS tools and techniques to engage with business strategy, allowing organization to achieve their goals. 
B2: Appreciate the technical, economic, commercial, social, political, ethical and other factors that influence decisions and decision making.




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: As an independent learner, apply the principles, concepts and techniques of technology and innovation for understanding and managing business strategy which will allow organization to reach their objectives. 
C2: Recognize and handle the ethical, social and legal issues that may arise during the design and use of information technology.




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Independently find, critically evaluate and use information technology accurately based on experience of using different strategy-framing techniques appropriately;


D2: Collaborate with others to achieve joint outcomes.

Course Title

Principles and Practice of Systems’ Thinking

Course Description

Systems theory identifies and analyses the linkages among various elements in a system. It is important to note that “systems” is plural. Thus, systems theory does not presume that there is one grand system to be studied. One intellectual thread of systems theory is the field of systems thinking. Systems' thinking is a methodology for understanding and managing complex feedback systems such as the ones at work in business and other social systems

Course Objectives

​​​This course introduces students to system dynamics modelling for the analysis of business policy and strategy.  Students will learn to visualize a business organization in terms of the structures and policies that create dynamics and regulate performance. The principal purpose of this module is to improve students understanding of the ways in which an organization's performance is related to its internal structure and operating policies as well as those of customers, competitors, and suppliers.  Students will learn to recognize and deal with situations where policy interventions are likely to be delayed, diluted, or defeated by unanticipated reactions and side effects.  They will have a chance to use state of the art software for computer simulation and gaming.  Assignments give hands-on experience in developing and testing computer simulation models in diverse settings. 

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:


A1: Demonstrate systemic knowledge and understanding of systems concepts and language.
A2: Demonstrate systemic extensive understanding of the various ways to think about the messes they are analysing, helping them understand one another, appreciate one another’s viewpoints and reduce conflicts and misapprehensions.
A3: Demonstrate critical understanding of how they might function more effectively in a group by improving their working relationships.
A4: Conduct extensive and appropriate different diagrams that are mostly used in systems thinking and practice. 




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Apply appropriate professional skills to use systems diagramming and/or modelling tools and techniques to engage with messes and perceived complexity for understanding and managing change.




B2: Appreciate the nature of problems where a systemic intervention can help and apply conceptual skills to analyze situations and formulate systems of interest.




B3: Evaluate and critically assess different approaches and techniques; interpret and critically analyses literature from a systems perspective and extract relevant information.


B4: Demonstrate conceptual understanding of their own worldviews, values and epistemology. 




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: As an independent learner, apply the principles, concepts and techniques of systems thinking for understanding and managing in professional and personal situations of perceived complexity;
C2: Establish practical skills in the use of systems methodologies, methods, techniques and tools to understand and improve a range of problem/opportunity situations.


C3: Critically engage with the ethical, social and legal issues that may arise during the design and use of information systems




D. Key transferable skills 

​At the end of the module, learners will be expected to: 
D1: Critically evaluate and exercise initiative and personal responsibility, decision making in complex and unpredictable contexts.
D2: Independently develop their learning abilities and reflection skills
D3: Collaborate with others to achieve joint outcomes.

Course Title

Managing Systems Complexity

Course Description

SYS380 module develops skills of thinking systemically and creatively about issues of complexity. It also appreciates and manages these issues in ways that can lead to improving a situation or case. This course aims to develop students with a multiple perspectives approach to managing change, recognizes the variety of strategies to facilitate change interventions, reinforce students’ approach for the need for a tailored and creative approach to fit different contexts, and introduce the student to new and emerging trends, developments, themes, debates, and practices in organizational development and change interventions.

Course Objectives

​​This course aims to achieve varied, multiple, and wide range objectives, which include:


1. Develop students with a multiple perspectives approach to managing change
2. Recognizes the variety of strategies to facilitate change interventions 
3. Reinforce students’ approach for the need for a tailored and creative approach to fit different contexts
4. Introduce the student to new and emerging trends, developments, themes, debates, and practices in organizational development and change interventions

​

Course Outcomes

​A. Knowledge and understanding

 

At the end of the module learners will be expected to:
A1. Understand how stories of change can contribute to our knowledge of theory and practice.
A2. Explain why managing organizational change is both a creative and rational process.
A3. Identify the main tensions and paradoxes in managing organizational change.
A4. Evaluate the strengths and limitations of our current understanding of this field.
 

B. Cognitive skills

At the end of the module learners will be expected to:
B1. Apply different images of managing change and change manager's tools to academic literature and to organisations, appreciating the technical, economic and other factors at work 
B2. Analyse complex change management system, and design and evaluate strategies for improving them 
B3. Describe, compare and contrast a variety of methods and tools, identifying the best choices and applying them to specific change management problems 
B4. Develop and apply suitable analytical and management techniques 
B5. Explain the various roles, functions, and interactions of Members of a workplace team.

 

C. Practical and professional skills

At the end of the module, learners will be expected to:
C1. Design, , test and evaluate information systems
C2. Use modern approaches and tools 
C3. Identify and handle the ethical, social and legal issues that may arise during the design and use of information systems
C4. Use OD or Organizational Change modelling tools to analyse change situation.




D. Key transferable skills

​At the end of the module, learners will be expected to:
D1. Work independently, planning, monitoring, reflecting on and improving their own learning 
D2. Work in a group, communicating effectively 
D3. Find, assess and apply information from a variety of sources, using information technology where necessary 
D4. Use analytical techniques to solve problems.